Priceline rival Hotwire.com readies announcement ad

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Hotwire.com, the fledgling Web site offering discount air fares that threatens to challenge Priceline.com, launches an announcement print ad in the November/December issue of Arthur Frommer's Budget Travel. The launch campaign is expected sometime after the site officially launches in October. Goodby, Silverstein & Partners handles.

Copyright October 2000, Crain Communications Inc.

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