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Priceline still using star power

Published on .

Captain Kirk may be gone, but Carrie Bradshaw is in for Priceline.com. The online auction site's semi-animated spot that launched earlier this month features the voice-over of actress Sarah Jessica Parker, who plays the sex columnist Ms. Bradshaw, the narrator and central character on the HBO show "Sex and the City," a Priceline spokesman confirmed to Ad Age. The struggling Web site stopped running ads with William Shatner as pitchman this month. The spot from Interpublic Group of Cos.' Hill Holliday Connors Cosmopulos, New York, highlights a hip woman's trip to Los Angeles, where the money she saved via Priceline allows her to spend more on fun while she's there.

Copyright January 2001, Crain Communications Inc.

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