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Pril washing up liquid relaunched across Europe

Published on .

DUESSELDORF -- Henkel here is relaunching washing up liquid Pril in a gel form. The new product is said to remove fat more efficiently.

The relaunch also involves a name change - to Pril Kraft-Gel (``Kraft'' means strength in German). A roll-out across Germany, Austria and Switzerland will be backed with heavyweight advertising through TBWA, Duesseldorf. Other countries may follow later.

The new product is packaged in a plastic bottle that stands on its head and can be completely emptied. It also has a special lock to prevent leakage.

Copyright June 1998, Crain Communications Inc.

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