Primary Knowledge, Responsys offer e-mail marketing measurement, optimization

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Primary Knowledge, a Web intelligence services provider, formed an alliance with Responsys.com, an online permission marketing company, to market to both companies' shared clients a collection of marketing measurement and optimization tools to improve the effectiveness of personalized, permission-based marketing campaigns. Joint clients will be able to seamlessly integrate e-mail campaign data from Responsys.com with the transactions, log files, demographics and other marketing campaign data in their Primary Knowledge data warehouse.

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