Primedia seen buying Cowles units

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Primedia, New York, is expected to sign a deal soon to acquire two of the three divisions of Minneapolis-based Cowles Media--Cowles Enthusiast Media and Cowles Business Media--put on the block by McClatchy Newspapers, Sacramento, Calif., when the company purchased Cowles and the Minneapolis Star Tribune in November. CEM publishes 27 special-interest consumer titles, while CBM has specialized business magazines and information services.

Copyright January 1998, Crain Communications Inc.

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