Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Primedia in Chinese joint venture

Published on .

Primedia, New York, said it has entered a U.S.-Chinese publishing joint venture with Cheng Cheng Enterprises Holdings (China) Ltd. that involves the publishing of up to 43 technical titles of Intertec Publishing, Primedia's trade and technical division, over the next four years. Eleven of Intertec's leading technological titles will launch Chinese editions in 1998-'99.

Copyright December 1997, Crain Communications Inc.

Most Popular
In this article: