Primedia in Chinese joint venture

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Primedia, New York, said it has entered a U.S.-Chinese publishing joint venture with Cheng Cheng Enterprises Holdings (China) Ltd. that involves the publishing of up to 43 technical titles of Intertec Publishing, Primedia's trade and technical division, over the next four years. Eleven of Intertec's leading technological titles will launch Chinese editions in 1998-'99.

Copyright December 1997, Crain Communications Inc.

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