Primedia fills new marketing post

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Primedia Magazine Group, New York, said it named Cowles Business Media President Daniel R. McCarthy, 38, to the newly created post of senior VP-marketing and development. It said Mr. McCarthy is responsible for developing new business and marketing initiatives across all its magazine product lines and its other media brands. Primedia recently acquired the Cowles Enthusiast and Business Media units from Cowles Media.

Copyright March 1998, Crain Communications Inc.

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