Primedia new name for K-III

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K-III Communications Corp., New York, will change its name to Primedia. Key properties include consumer magazines Seventeen, New York and Soap Opera Digest, the in-school TV network Channel One, technical and trade magazines and consumer and business directories. A $2 million corporate print campaign from Siegel & Gale, New York, will introduce the new corporate name. It is scheduled to break next week in The Wall Street Journal, The New York Times and various K-III titles. The tagline is: "The authoritative source."

Copyright October 1997, Crain Communications Inc.

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