K-III Communications Corp., New York, will change its name to Primedia. Key properties include consumer magazines Seventeen
, New York
and Soap Opera Digest
, the in-school TV network Channel One, technical and trade magazines and consumer and business directories. A $2 million corporate print campaign from Siegel & Gale, New York, will introduce the new corporate name. It is scheduled to break next week in The Wall Street Journal
, The New York Times
and various K-III titles. The tagline is: "The authoritative source."
Copyright October 1997, Crain Communications Inc.