New print push for Grey Goose vodka

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Sidney Frank Importing Co., New York, said it is broadening national print advertising for Grey Goose vodka to include page ads in such national magazines as Architectural Digest, Food & Wine, Vanity Fair and Vogue in an estimated $3.5 million push breaking in September issues and running through the end of next year. Previously, the ultra-premium vodka from France spent only about $200,000 on ads in The Wall Street Journal and USA Today. The WSJ continues on the media list for the new campaign, the marketer said. The $30 spirit, introduced in the U.S. in June 1997, had national distribution by the end of 1998. Media planning and buying for the brand, initially handled in house, was recently assigned to KSL Media, New York, a unit of True North Communications. Creative remains in-house.

Copyright August 1999, Crain Communications Inc.

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