Meritor Automotive, Troy, Mich., the soon-to-be spun-off unit of Rockwell International Corp., launches its new name and logo in a global print and radio campaign starting Aug. 15 in The Wall Street Journal
. Bozell Worldwide, Southfield, Mich., which also handled Meritor's predecessor company, Rockwell Automotive, created 12 print ads to appear in more than 80 publications and a trio of 60-second radio spots. The $3 billion auto components and systems supplier is expected to spend $8 million on the program.
Copyright August 1997, Crain Communications Inc.