Print, radio to launch Meritor

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Meritor Automotive, Troy, Mich., the soon-to-be spun-off unit of Rockwell International Corp., launches its new name and logo in a global print and radio campaign starting Aug. 15 in The Wall Street Journal. Bozell Worldwide, Southfield, Mich., which also handled Meritor's predecessor company, Rockwell Automotive, created 12 print ads to appear in more than 80 publications and a trio of 60-second radio spots. The $3 billion auto components and systems supplier is expected to spend $8 million on the program.

Copyright August 1997, Crain Communications Inc.

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