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PRINTER POWER

Published on .

Hewlett-Packard Co. on Oct. 29 begins a $50 million print, Web and radio campaign in North America, part of a $125 million global drive over the next year to promote color printers. Goodby, Silverstein & Partners, San Francisco, did the North American work, notable for unifying HP's consumer, business, inkjet and laser products into a single year-round campaign.
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