Consumers hold individual Web sites accountable for privacy protection, according to Net researcher Active Research. Of 922 consumers surveyed, 45% said they hold sites responsible for protecting personal information. Twenty-four percent said that job falls to individuals and only 14% said the government is responsible. However, nearly 75% of respondents were willing to share information with sites that will not reveal to other sites or marketer their personally identifiable information.
Copyright April 2000, Crain Communications Inc.