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Private Issue offers card art by Quinn, Ewing

Published on .

Dean Witter, Discover & Co.'s Private Issue credit card is preparing to introduce actor Anthony Quinn and the New York Knicks' Patrick Ewing in upcoming TV spots featuring credit card artwork they created. DDB Needham Worldwide, Chicago, handles.

McDonald's testing 3 other Arch Deluxes
McDonald's Corp. began testing three new Arch Deluxe sandwiches--Fish Deluxe, Crispy Chicken Deluxe and Grilled Chicken Deluxe--here last week as a follow-up to the recently launched Arch Deluxe hamburger. The trio is expected to go national late summer/early fall. Only radio spots support the test. TV and outdoor from Fallon McElligott, Minneapolis, back the national Arch Deluxe campaign.

Hasbro hands $30 mil account to Arnold
Hasbro awarded its $30 million Play-Skool account to Arnold Communications, Boston. The incumbent was Griffin Bacal, New York.

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