McDonald's testing 3 other Arch Deluxes
McDonald's Corp. began testing three new Arch Deluxe sandwiches--Fish Deluxe, Crispy Chicken Deluxe and Grilled Chicken Deluxe--here last week as a follow-up to the recently launched Arch Deluxe hamburger. The trio is expected to go national late summer/early fall. Only radio spots support the test. TV and outdoor from Fallon McElligott, Minneapolis, back the national Arch Deluxe campaign.
Hasbro hands $30 mil account to Arnold
Hasbro awarded its $30 million Play-Skool account to Arnold Communications, Boston. The incumbent was Griffin Bacal, New York.