New private-label brand at Sam's

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Wal-Mart Stores' Sam's Club division, Bentonville, Ark., developed Member's Mark, a new private-label brand name, and said it will be applied to a full range of products, including food, personal care products, pet food, batteries, luggage, tennis shoes and cleaning products. Corporate design shop Master-McMeil, Berkeley, Calif., handled.

Copyright March 1998, Crain Communications Inc.

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