Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

New private-label brand at Sam's

Published on .

Wal-Mart Stores' Sam's Club division, Bentonville, Ark., developed Member's Mark, a new private-label brand name, and said it will be applied to a full range of products, including food, personal care products, pet food, batteries, luggage, tennis shoes and cleaning products. Corporate design shop Master-McMeil, Berkeley, Calif., handled.

Copyright March 1998, Crain Communications Inc.

Most Popular
In this article: