PrizePoint launches Web site

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PrizePoint Entertainment Corp., New York, has launched prizepoint.com, a new Web site offering entertainment programming tied to prize giveaways.

PrizePoint, which plans to hold more than 10,000 drawings for cash, computers, audio and video equipment, shopping sprees, sports memorabilia and vacation getaways, will generate revenue through advertising, sponsorships and e-commerce. PrizePoint will launch with e-commerce partner Netmarket, advertiseruBid and sponsor PC Flowers.

Copyright February 1999, Crain Communications Inc.

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