PRO AND CON ON AD MANNERS

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A hearty Amen to Bob Garfield's article (Mind manners, AA, Aug. 15). "Control what your children watch," parents are told. "Only watch shows you choose beforehand, and watch them together." Yet one can do all that and still be faced with rude commercials and violent or sexual promos for television programs or R-rated movies. Television used to be a guest in our homes. Now it's a graffiti-scratching, insulting and sometimes murderous intruder.

"Turn it off," you say? Two weeks ago, my family did just that-we disconnected our cable. No more networks, no more cable, no more commercials. What do we do now with all of our time? Play games, talk, use the computer and read. Watch out, there's a growing group to be reckoned with: "The few, the proud, the unplugged."

Mark Pavlakovich

Writer, Twin Stars

Hermosa Beach, Calif.

Well said! But will anyone listen to the message of Bob Garfield's column, which blasted ads that "mimic society's rudeness and self-indulgence"?

What disturbs me is that negative depictions (of our world and the people in it) lead to negative expectations. And we all tend to see what we expect to see. I, for one, resent those images that represent abhorrent behaviors as commonplace, acceptable and even worthy of emulation.

Maybe the whole world isn't Mayberry, but I still feel more comfortable buying a product of which Andy says, "Umm, that's good"(Ritz crackers), than a character who's so disturbing he can't be used to endorse the product (Dennis Hopper and Nike shoes).

Drew Kahn

VP-marketing

Emergency Alert

Cleveland

Bob Garfield's commentary on bad ad manners deserves only one headline, three words, with an explanation point!

Lighten Up Bob!

When I turn on my TV at night to see O.J. updates, crime bill rhetoric, baseball strikes, forced insurance mandates and all the other bad news that network TV has to offer, I find it refreshing to finally see commercials hocking a loogie at morally asinine people like you. My hat's off to Nintendo, Nike, Roy Rogers and especially their agencies for having the guts and great marketing sense to reflect their target market's true attitude and give people like you the finger.

If you don't like what's on broadcast TV, get cable and watch the Discovery Channel, Nickelodeon or that moral majority station with Jerry or just don't watch. Maybe you could read to your kids or, better yet, buy them a Nintendo unit, a pair of Nike's and dinner at Roy's.

Welcome to advertising for the nineties Bob, where everything's fair game. If you don't like it get out.

Michel A. Keidel

Creative director

LSY/Dektas Advertising

Cincinnati

Bravo, Bob Garfield! You are right, sir.

Laurie Campbell

Chicago

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