Pro-Smoking, Anti-New York|
Marketer: Rheingold Brewing Co.
Brand: Rheingold Beer
Agency: Powell, New York
This pro-smoking, pro-beer, anti-New York ad drew the public wrath of Big Apple Mayor Michael Bloomberg last week. Designed to create a backlash of free news coverage, the commercial's message suggests that New York tobacco addicts revolt en masse against the city's stringent anti-smoking laws that safeguard the health of restaurant industry workers.
Brand: Venus Divine
Title: "Beauty Blooms"
Agency: BBDO, New York
Touting the latest Gillette hair-removing product, this spot takes us into a Polynesian paradise of smooth-skinned beauties focused on that pesky stubble around their sensitive curves. After all, the ad tells us, every inch of a goddess should be nothing less than divine.
Brand: Baileys Irish Cream
Agency: Bartle Bogle Hegarty, London
In the latest visit to the parallel world of Bartle Bogle Hegarty, where bodies and objects routinely achieve the impossible, we float through a London bar. And, like astronauts, we even watch as a bottle of Irish Cream is poured into the weightlessness to become a tasty, undulating blob just begging to intersect with a floating mouth.
Split Personalities |
Marketer: Morgan Stanley
Brand: Morgan Stanley
Title: "Julie & Kevin"
Agency: Leo Burnett USA, Chicago
Come join us as we call to order the meetings of Julie's and Kevin's subconscious. The assembled Julies struggle between instant gratification, retirement panic, the daughter's college money and general denial. The split Kevins pull back and forth over the lack of coherent retirement planning and the impulse to buy a plasma TV. The tagline says, 'There are a lot of sides to your financial life. Do you have someone devoted to all of them?'
Marketer: Bertucci's Corp.
Brand: Bertucci's Brick Oven Pizzerias
Agency: Cronin Wallwork Curry, Boston
Bertucci's, which operates 90 full-service Italian restaurants in 11 Northeastern states, prides itself in making the places look and feel like Italian villas. Its marketing materials glory in lush travelogue-like images of Italian country life. And its latest ads capture the same essence so well that they leave one wondering whether to go eat or call an airline for plane reservations to the Amalfi Coast.
Dog Sled Men|
Marketer: Pepsi-Cola Co.
Brand: Mountain Dew
Agency: BBDO, New York
Giving the concept of 'dog sled men' a completely new twist, this Mountain Dew ad imagines a new bred of male capable of continuous victories in this arduous sport.
WEEK'S MOST REMEMBERED SPOT|
Idiot Husband Who Isn't
Marketer: Procter & Gamble
Agency: Saatchi & Saatchi, New York
In a turnabout on the typical dumb husband commercial, this new Tide spot celebrates a hubby's superior grasp of laundry cleaning technology and makes the wife out to be the dufus. This spot received the highest consumer recall score for the period of March 29 - April 9 in the bi-weekly Intermedia Advertising Group survey.