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THE PRO-SMOKING AD THAT INFURIATED NEW YORK'S MAYOR

And Other Current TV Commercials of Note

By Published on .

Macintosh
Pro-Smoking, Anti-New York
Marketer: Rheingold Brewing Co.
Brand: Rheingold Beer
Title: "Ashtray"
Agency: Powell, New York
This pro-smoking, pro-beer, anti-New York ad drew the public wrath of Big Apple Mayor Michael Bloomberg last week. Designed to create a backlash of free news coverage, the commercial's message suggests that New York tobacco addicts revolt en masse against the city's stringent anti-smoking laws that safeguard the health of restaurant industry workers.

Venus Divine
Marketer: Gillette
Brand: Venus Divine
Title: "Beauty Blooms"
Agency: BBDO, New York
Touting the latest Gillette hair-removing product, this spot takes us into a Polynesian paradise of smooth-skinned beauties focused on that pesky stubble around their sensitive curves. After all, the ad tells us, every inch of a goddess should be nothing less than divine.

Bailey's Blob
Marketer: Diageo
Brand: Baileys Irish Cream
Title: "Float"
Agency: Bartle Bogle Hegarty, London
In the latest visit to the parallel world of Bartle Bogle Hegarty, where bodies and objects routinely achieve the impossible, we float through a London bar. And, like astronauts, we even watch as a bottle of Irish Cream is poured into the weightlessness to become a tasty, undulating blob just begging to intersect with a floating mouth.

Split Personalities
Marketer: Morgan Stanley
Brand: Morgan Stanley
Title: "Julie & Kevin"
Agency: Leo Burnett USA, Chicago
Come join us as we call to order the meetings of Julie's and Kevin's subconscious. The assembled Julies struggle between instant gratification, retirement panic, the daughter's college money and general denial. The split Kevins pull back and forth over the lack of coherent retirement planning and the impulse to buy a plasma TV. The tagline says, 'There are a lot of sides to your financial life. Do you have someone devoted to all of them?'

Bertucci's
Marketer: Bertucci's Corp.
Brand: Bertucci's Brick Oven Pizzerias
Title: "Scallop"
Agency: Cronin Wallwork Curry, Boston
Bertucci's, which operates 90 full-service Italian restaurants in 11 Northeastern states, prides itself in making the places look and feel like Italian villas. Its marketing materials glory in lush travelogue-like images of Italian country life. And its latest ads capture the same essence so well that they leave one wondering whether to go eat or call an airline for plane reservations to the Amalfi Coast.

Dog Sled Men
Marketer: Pepsi-Cola Co.
Brand: Mountain Dew
Title: "Sled"
Agency: BBDO, New York
Giving the concept of 'dog sled men' a completely new twist, this Mountain Dew ad imagines a new bred of male capable of continuous victories in this arduous sport.

head to head
Losing It in Kansas
Client: Mars Masterfoods USA
Brand: M&Ms
Title: "And You Were There"
Agency: BBDO Worldwide, New York
When we last saw the M&M characters in December, they were gathered around Dorothy in a Kansas farmhouse just after her return from the land of Oz. And they were losing their colors. In the stores, part of the M&M supply suddenly went black and white -- to the consternation of many an M&M addict.

Color Them Back
Client: Mars Masterfoods USA
Brand: M&Ms
Title: "Post Apprentice"
Agency: BBDO Worldwide, New York

Now, after a three-month product color-change promotion that was mostly confusing, the M&M characters return and, like so many others before them, attain their full colors in Manhattan. The end of the great color switch is marked by this new series of ads designed to open or close several NBC shows, including 'The Apprentice,' 'Friends' and 'Will & Grace.' The animations were done by Vinton Studios, Portland, Ore.


WEEK'S MOST REMEMBERED SPOT
Idiot Husband Who Isn't
Marketer: Procter & Gamble
Brand: Tide
Title: "Instructions"
Agency: Saatchi & Saatchi, New York

In a turnabout on the typical dumb husband commercial, this new Tide spot celebrates a hubby's superior grasp of laundry cleaning technology and makes the wife out to be the dufus. This spot received the highest consumer recall score for the period of March 29 - April 9 in the bi-weekly Intermedia Advertising Group survey.

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