Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

After years of squeezing costs, Procter & Gamble Co. is putting more emphasis on sales growth. Last week, P&G gathered executives from leading marketers, ad agencies, technology companies and publishers to explore how to make the Web an effective sales tool. Next week, P&G launches a multinational test of its Swiffer home cleaning system, the fourth new brand it has tested this year. P&G stock is off about 10% since July 29, the day before its earnings report expressed caution about the next six months' sales growth.
Most Popular
In this article: