Prodigy to begin search for a new ad agency

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Prodigy Communications Corp., an ISP allied with SBC Communications, will begin a search for an ad agency closer to its new headquarters here. Prodigy and Omnicom Group's TBWA/Chiat/Day, New York, parted last month. According to Competitive Media Reporting, Prodigy spent $22.1 million for measured media in the first nine months of 2000.

Copyright February 2001, Crain Communications Inc.

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