Prodigy Services Co.
opened an office in Los Angeles, naming Jamie Fragen to the new post of director, West Coast entertainment marketing. Ms. Fragen was formerly manager of new media for Kennedy/Marshall. "Prodigy is taking the lead in tapping the creative resources that exist in the Hollywood creative community," said Prodigy President-CEO Ed Bennett in a news release. The addition of a West Coast office is also fitting given Mr. Bennett's entertainment industry background.