Prodigy hires executives to grow content

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Prodigy announced two executive hires Friday to help grow its entertainment and music content divisions. Jennifer Rogers becomes VP-GM of the entertainment division from a position as a consultant at Cap Cities/ABC. While there she created the "beta" area for ABC Online on AOL and will now oversee entertainment content development. Sandy Smallens becomes VP-GM of Prodigy's music division. He was previously senior director-multimedia at Atlantic Records where he handled that company's Web site.

Separately, Prodigy launches a New York area market trial for its consumer Internet-only product which it will call Access Net Direct. Announced in December as Prodigy.net, the service's Internet access unit plans to build 70% of its business from technology licensing agreements and 30% of its business from consumer access products. Trial customers will pay $1-per-hour for Internet access service, though that price could later change depending on usage patterns.

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