Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Prodigy hypes int'l expansion plans

Published on .

Prodigy will launch international services in Mexico, Brazil and Asia before yearend and will look aggressively at non-English speaking markets for additional growth. "I'm excited about this on several fronts," said new company Chairman Greg Carr. "This will open up new advertising channels. Prodigy Internet will appeal to the 70 million Americans who are non-Anglo."

Copyright August 1996 Crain Communications Inc.

Most Popular
In this article: