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Prodigy names TBWA Chiat/Day AOR

Published on .

Prodigy Services Corp. announced Friday that TBWA Chiat/Day, New York, is its new agency of record. Weiss, Whitten, Stagliano, New York, had handled the account since August. TBWA Chiat/Day will be creating a traditional- and new-media campaign for Prodigy Internet, which is slated to run in the fall. Other finalists were Compelling Content, Kirshenbaum Bond & Partners, and Warwick Baker & O'Neill, all New York.

Copyright July 1997, Crain Communications Inc.

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