Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Prodigy names TBWA Chiat/Day AOR

Published on .

Prodigy Services Corp. announced Friday that TBWA Chiat/Day, New York, is its new agency of record. Weiss, Whitten, Stagliano, New York, had handled the account since August. TBWA Chiat/Day will be creating a traditional- and new-media campaign for Prodigy Internet, which is slated to run in the fall. Other finalists were Compelling Content, Kirshenbaum Bond & Partners, and Warwick Baker & O'Neill, all New York.

Copyright July 1997, Crain Communications Inc.

Most Popular
In this article: