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Prodigy nearing agency selection

Published on .

Prodigy is expected to name a new agency next week following a June 25 meeting at which marketing executives are slated to choose from three to six contenders for the $10 million business. Prodigy parted ways with Weiss, Whitten, Stagliano, New York, last month citing changes in marketing strategy calling for more direct and international capabilities. Prodigy's new agency will be New York-based.

Copyright June 1997, Crain Communications Inc.

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