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Prodigy opens mall

Published on .

Prodigy on Monday officially opened the Prodigy Shopping Network, an online mall featuring merchandise from J.C. Penney Co., PC Flowers & Gifts and three other online merchants. The mall boasts technology from Broadvision that enables consumers to indicate their shopping interests and receive targeted offers, coupons and incentives.

Copyright October 1996, Crain Communications Inc.

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