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Prodigy reviews $10 mil direct account

Published on .

Prodigy is conducting an $8 million to $10 million review for a national agency with direct marketing expertise to help the online service pursue co-branding and channel marketing opportunities. Out as ad agency is Weiss, Whitten, Stagliano, New York, though Prodigy VP-Marketing Bill Pearson said the review stems from Prodigy's change in marketing strategy.

Copyright May 1997, Crain Communications Inc.

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