Prodigy ups new subscriber offer

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Prodigy Services Co. doubled the number of free hours offered to new subscribers in what may be the first volley of a reverse pricing war. Prodigy will offer 20 hours free in the first month. The company, which is gradually moving its entire online service to the Internet, said it hopes the extended offer will give new users more time to explore. America Online recently increased its hourly offer to 15, from 10.

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