Product-buying guide inks 4 deals

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Active Buyer's Guide, an online product recommendation service, struck licensing agreements with LookSmart, an online Web directory; BizRate.com, an e-commerce ratings site; Productopia, a product information and buying advice site; and DealTime.com, an online comparison shopping site. The sites will feature private-label versions of the guide that's designed to speed purchase decisions. The Active Buyer's Guide is also found at Go Network, Lycos and mySimon.

Copyright November 1999, Crain Communications Inc.

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