PRODUCTVIEW ONLINE SERVICE PREPARES FOR '95 TEST; SOFTWARE TOUTS POTATO POINTERS; AGENCY EXEC JOINS CANADA'S UBI; CABLEVISION TESTS PC MODEM; OTHER NEWS:

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ProductView Interactive, an upcoming online service offering consumers on-demand information for major purchases, is expected to announce charter agency agreements and distribution deals in the coming weeks. ProductView, Cambridge, Mass., will start a test early next year in several major markets. Under the company's business model, advertisers will pay no upfront fees to participate beyond construction of an online brochure. Marketers pay only when consumers go online to get information about their products. Access for consumers also will be free by modeming in through an 800-number.

New media is on the menu at the National Potato Board. The group's first interactive effort, a floppy disc offering recipes, shopping lists and meal planning tips, is due out early next year for $2.99. Targeted to moms and kids, the software-created by Red Sky, San Francisco-is supported by magazine advertorials via Ketchum Advertising, San Francisco; kiosks in 15 supermarket chains; and a satellite media promotion featuring Jonathan Taylor Thomas of "Home Improvement."

UBI, the Montreal-based consortium developing an interactive TV system, named Jacques Larose to the new post of VP-marketing, from VP at ad agency Publicite Martin, Montreal. Mr. Larose will develop consumer marketing plans for UBI, scheduled to roll into 33,000 homes in northern Quebec starting late next year. UBI partners include Hearst Corp., Loto-Quebec, Groupe Videotron and Canada Post.

Cablevision Systems Corp., Woodbury, N.Y., is beginning a test of cable-modem technology on systems in Yonkers and Long Island, N.Y. In a technical trial, 25 subscribers are being offered free Zenith Electronics modems and can gain access to America Online, Prodigy and the Internet via a Cablevision gateway.

Interactive Network, San Jose, Calif., posted a $17.4 million net loss in the third quarter, compared with $5.9 million in the previous year's third quarter. ... A U.S. appeals court upheld Bell Atlantic Corp.'s petition to offer video services in its home territory. ... Cox Cable Communications, Atlanta, and Jones International Networks, Englewood, Colo., have agreed to merge their two fledgling 24-hour infomercial networks into a new joint venture.

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