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PROFILE OF THE WEEK

Published on .

Dow Jones & Co. CEO Peter Kann last week said $232 million will be invested in flagship newspaper The Wall Street Journal. That will allow expanding daily pages, from 80 currently to 96, and daily color ad pages, from eight now to 24. It will take until 2001 to complete the expansions.

Earlier this year, WSJ introduced a weekend section; it has brought in more lifestyle advertisers, increasing the demand for color ads.

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