×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

PROFILE OF THE WEEK

Published on .

Times Mirror Co. has been getting "fiscally fit" under Chairman Mark Willes, and getting the Los Angeles Times and Newsday to produce a return on capital of 12% in 1997 -- a target set by Mr. Willes in '96 -- has helped.

Restructuring the Los Angeles Times operations and a push to boost circulation, in addition to an ad revenue increase of 4.9% for all Times Mirror's newspapers for the first two months of this year, have contributed to the company's growth.

In this article:
Most Popular