PROFILE OF THE WEEK

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Times Mirror Co. has been getting "fiscally fit" under Chairman Mark Willes, and getting the Los Angeles Times and Newsday to produce a return on capital of 12% in 1997 -- a target set by Mr. Willes in '96 -- has helped.

Restructuring the Los Angeles Times operations and a push to boost circulation, in addition to an ad revenue increase of 4.9% for all Times Mirror's newspapers for the first two months of this year, have contributed to the company's growth.

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