Profiling America's Biggest Ad Spenders: #10, Johnson & Johnson

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine82,797By top brand19941993% chg

Tylenol remedies 173,885SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 15,734U.S.19941993% chg

Sales7,812Division sales 1994HEADQUARTERS

Johnson & Johnson/One Johnson & Johnson Plaza/New Brunswick, N.J. 08933/Phone: (908) 524-0400.

PERSONNEL, BRANDS, AGENCIES

JOHNSON & JOHNSON CORP ADV GROUP: 410 George St./New Brunswick, N.J. 08558/Phone: (908) 524-0400. J.A. Alstrup, vp-adv & corp staff; J.B. Lesko, media dir.

Media buying (network): McCann-Erickson Worldwide, New York. Donna Wolf, sr vp-dir, bdcast negotiations.

Media buying (print): Advanswers, St. Louis. Joe Rousseau, sr vp-exec dir.

ETHICON: P.O. Box 151/Somerville, N.J. 08876/Phone: (908) 218-0707. Clifford Holland, vp-sales & mktg.

Kallir, Philips, Ross, New York. Wilda Hayes, vp-acct grp super.

JOHNSON & JOHNSON PROFESSIONAL: 41 Pacella Park Dr./Randolph, Mass. 02368/Phone: (617) 961-2300. David Hable, vp-sls & mktg; D.G. Williams, mgr-mktg comms.

Surgical equip & supplies: Cosmopulos, Crowley & Daly/CKG, Boston. Barry Chalfin, acct exec.

JOHNSON & JOHNSON CONSUMER PRODUCTS: Grandview Road/Skillman, N.J. 08558/Phone: (908) 874-1000. J. Nugent, pres; B. Fleming, vp-mktg; Steve Taylor, vp-sls.

Johnson's Baby Lotion, Powder, Oil, Shampoo, Sunblock & Washcloths; No More, Diaper Rash Relief, Bathtime Buddies: Ammirati & Puris/Lintas, New York. Milly Massey, sr vp-grp acct dir.

Clean & Clear, Shower to Shower: DDB Needham Worldwide, New York. Dawn Hudson, exec vp-dir devel.

Band-Aid bandages, Micatin prods: McCann-Erickson Worldwide, New York. M. Nelson, mgmt super.

JOHNSON & JOHNSON MEDICAL: 2500 Arbrook Blvd./Arlington, Texas 76004-3130/Phone: (817) 467-0211. W.A. Clarke, pres; J.R. Maly, vp-gm, med prods; H.A. McLeod, vp-sls.

Surgical packs & gowns, custom trays, wound care prods, medical & surgical gloves, wearing apparel, disinfecting & sterilization prods, hemostasis prods: PD&G, Arlington, Texas. Bill Pierce, pres.

McNEIL CONSUMER PRODUCTS CO.: 7050 Camp Hill Road/Fort Washington, Pa. 19034/Phone: (215) 233-7000. B.D. Perkins, pres; Donald M. Casey, vp-mktg; G.A. Clements, vp-prof sls & mktg; G.E. Griffiths, dir-sls promo & comms.

Tylenol prods: Adult, Children's, PM, Headache Plus, Cough/Cold/Flu, Sinus/Allergy, Children's Cold: Saatchi & Saatchi Advertising, New York. Catherine Constable, sr vp-mgmt dir; James Fitzgerald, vp-mgmt super.

Imodium AD, Lactaid: Cons: Ammirati & Puris/Lintas, New York. E. Dorfman, mgmt super.

Prof: Nelson Communications, New York. L. Connelly, sr vp-dir client svcs.

Sine-Aid: Barrie Curtis Spies Creative Services, New York. B. Spies, pres.

Chemet: Klemtner Advertising, New York. Michael Trepiccho, exec vp-dir client svcs.

Hispanic adv: Mendoza Dillon & Asociados, Newport Beach, Calif. R. Howells, pres.

ORTHO-McNEIL PHARMACEUTICAL: U.S. Route 202/Raritan, N.J. 08869/Phone: (908) 218-6000. E.P. Milledge, pres; Wm. Curnow, vp mktg-Ortho prods.

Haldol, haloperidol, decanoate: Kallir, Philips, Ross, New York. Gale Galese, vp-acct team super.

Falk Communications, New York. Spencer Falk, owner.

J&J/MERCK CONSUMER PRODS CO.: 7050 Cant Hill Roadd/Ft. Washington, Penn. 19034-2292/Phone: (215) 233-7700. Tony Vernon, pres; Paul Nunnari, vp-sls; Alex Kaufman, dir-mktg; Tom Chetrick, grp prod dir.

Mylanta gas relief: Saatchi & Saatchi Advertising, New York. Karen Carlisle, mgmt super.

ADVANCED CARE PRODUCTS DIV: P.O. Box 610/Raritan, N.J. 08869-0610/Phone: (908) 218-1300. B. Brummer, pres; B.N. Verbrugge, bus unit dir, non-prescription pharm.

Monistat 7, Fact Plus & Advance home pregnancy tests, Conceptrol, K-Y Jelly: McCann-Erickson Worldwide, New York. Phyllis Calisano, vp-mgmt rep.

DERMATOLOGICAL DIV.: P.O. Box 300/Raritan, N.J. 08869/Phone: (908) 218-6511. W.D. Cordivari, vp.; Larry Metz, exec dir-sls & mktg.

Prof dermatological prods: CommonHealth, Parsippany, N.J., David Chapman, pres.

Grandview Road/Skillman N.J. 08558/Phone: (908) 874-1000. C. Goggins, pres; Alexander Labak, vp-mktg.

Act fluoride rinse, Dental floss, Reach: McCann-Erickson Worldwide, New York. William Grogan, sr vp mgmt rep; Donna Sandusky, acct exec.

Stayfree: Saatchi & Saatchi Advertising, New York. Carol Degner, vp-mgmt super; Vicki Seawright, acct super; Cindy Wolff, acct exec.

o.b.: Cadwell Davis Partners, New York. Eliot Glazer, coo.

Carefree, Serenity: Ammirati & Puris/Lintas, New York. Ray Hilton, acct super.

VISTAKON: P.O. Box 10157/Jacksonville, Fla. 32247/Phone: (904) 443-1000. G.K. Kunkle, pres; R. deWilde, vp-mktg.

Acuvue, Surevue: Ammirati & Puris/Lintas, New York. R. Hilton, acct super.

JANSSEN PHARMACEUTICA: 1125 Trenton-Harbourton Road/Titusville, N.J. 08560-0200/Phone: (609)730-2000. David Roche, vp-mktg/sls; Dave Mallegol, dir-mktg comm; Paul Saatoglou, dir-mktg svcs.

Hismanal allergy remedies: NCI, New York. Barbara Keane, sr vp-mgmt super.

Nizoral Rx shampoo: Ferguson Communications Grp, Parsippany, N.J. Ellen Alexander, sr acct exec.

NEUTROGENA CORP.: 5760 W. 96th St./Los Angeles, Calif. 90045/Phone: (310) 642-1150. Jeff Nugent, pres-Neutrogena Worldwide; Michael McNamara, sr vp-mktg; Pat Rizzotto, sr vp-sls. Tonya Hinch, gm-hair care.

Neutrogena skin & hair care prods: Carlson & Partners, New York. Linda Kruman, acct exec.

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