PROFILING AMERICA'S BIGGEST AD SPENDERS;#100 BERTELSMANN AG

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine58,648By top brand19941993% chg

BMG music clubs 40,066SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 10,955U.S.19941993% chg

Sales2,673HEADQUARTERSBertelsmann AG/Carl-Bertelsmann-Strasse 270/Postfach 111/D-33311 Gutersloh/Germany/Phone: 0 52 41/80-0.

BMG ENTERTAINMENT: 1540 Broadway/New York, N.Y. 10036/Phone: (212) 930-4000. Strauss Zelnick, pres and ceo, BMG Entertainment North America; Kevin Czinger, exec vp, BMG Entertainment North America; Kevin Conroy, vp-mktg North America.

Arista Records: 6 West 57th St./New York, N.Y. 10019/ Phone: (212) 489-7400. Clive Davis, pres; Dick Wingate, sr vp-mktg.

In-house. Linda Evans, dir adv.

Arista Nashville: 7 Music Circle North/Nashville, Tenn. 37203/Phone: (615) 664-1200. Tim duBois, pres; Deb Markland, mgr prod devel; Mike Dungan, vp-mktg. In-house.

BMG Direct: 1540 Broadway/New York, N.Y. 10036/Phone: (212) 930-4000. Worth Linen, pres; Lee Graham, exec vp-mktg.

Media: Grey Direct, New York. Karen Harris, exec vp-dir media.

BMG Interactive: 1540 Broadway/New York, N.Y. 10036/Phone: (212) 930-4000. Jay Moses, sr vp-gm. Kathleen Watson, vp-mktg.

Ground Zero, Venice, Calif. Jim Smith, mg ptnr.

BMG Video: 1540 Broadway/New York, N.Y. 10036/Phone: (212) 930-4000. Joe Shults, gm; Mindy Pickard, vp-mktg. In-house.

Private Music: 8750 Wilshire Blvd./Beverly Hills, Calif. 90211/Phone: (310) 358-4200. Ron Goldstein, pres; Steven Macon, vp-sales and mktg. In-house.

RCA Records: 1540 Broadway/New York, N.Y. 10036/Phone: (212) 930-4000. Joe Galante, pres; Jack Rovner, exec vp and gm; Butch Waugh, sr vp-promotion; Hugh Surratt, vp-artist development. In-house. Lourdes Vitor, adv mgr.

RCA Nashville: Music Circle North/Nashville, Tenn. 37203/Phone: (615) 664-1200. Greg McCarn, mgr mktg. In-house.

Windham Hill Records: 75 Willow Rd./Menlo Park, Calif. 94025/Phone: (415) 329-0647. Anne Robinson, pres; Roy Gattinella, vp-mktg; Pat Berry, vp-sales.

Mandelbaum, Mooney & Ashley, San Francisco. Suzan Briganti, gm.

Zoo Entertainment: 8750 Wilshire Blvd./Beverly Hills, Calif. 90211/Phone: (310) 358-4200. Lou Maglia, pres; Brad Hunt, sr vp-sales and mktg.

In-house. Stephanie Hughes, mgr creative svcs.

BANTAM DOUBLEDAY DELL PUBLISHING GROUP: 1540 Broadway/New York, N.Y. 10036/Phone: (212) 354-6500. Jack Hoeft, pres and ceo; Stuart Applebaum, sr vp-pr dir.

Bantam Books: Irwin Applebaum, pres and pub; Betsy Hulsebosch, vp-dir adv/promo, Allen Goodman, dir-mktg.

Franklin Spier, New York. Martha Evans Morris, acct exec.

Doubleday: Stephen Rubin, pres and pub; Ellen Sincinson, exec dir mktg; John Pitts, assoc dir mktg; Deborah Rozen, dir adv sales and promo; Jayne Schorn, deputy dir mktg.

Franklin Spier, New York. Loren Senuto, acct exec.

Doubleday Book & Music Clubs: 401 Franklin Ave./Garden City, N.Y. 11530/Phone: (516) 873-4561. Ellen Reisman, dir-new member mktg.

Dell Publishing: Carole Baron, pres and pub; Paul Fedorko, vp-assoc pub and exec mktg dir; Carol Lappin, vp-mktg dir.

Franklin Spier, New York. Robert Dinardi, acct exec.

GRUNER & JAHR USA PUBLISHING: 110 Fifth Avenue/

New York, N.Y. 10011/Phone: (212) 463-1000. John Heins, pres-ceo; Andreas Wiele, dir-corp mktg & sls; Kerri Fox, dir corp mktg.

Parents, Child: Jayne Jamison, grp pub; Mary Morgan, grp assoc pub; Pam Sigal, adv dir, Child; Steve Grune, Eastern mgr, Parents; Aija Erglis, grp mktg dir; Ellen Weiss, promo mgr, Child; Mary Kim, promo mgr, Parents.

Project basis only.

YM: Steve Deschenes, sr vp-gm; Victoria Lasdon Rose, pub; Barbara Szpak, promo dir; Stephanie Smith, adv dir.

Project basis only.

American HomeStyle & Gardening: Steve Deschenes, sr vp-gm; George Fields, pub; Georgette Ralsh, adv dir; Kathy Smith, mktg dir. In-house.

Family Circle, McCall's: Andreas Wiele, sr vp-gm; Jim McEwen, grp pub; Diane Bulmer, adv dir, Family Circle; Renee Lewin, vp-mktg svcs dir, Family Circle; Madelyn Alpert-Roberts, vp-assoc pub, McCall's; Amy Fread, mktg dir, McCall's.

Weinstein Otterman & Assoc., New York. Ileen Otterman, sr acct exec and vp.

Fitness: Margery Gladstone, pub.

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