PROFILING AMERICA'S BIGGEST AD SPENDERS;#11 NESTLE SA

Published on .

U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine 143,647By top brand19941993% chg

L'Oreal hair/cosmetics 122,374SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 42,777U.S.19941993% chg

Sales9,185Division sales 1994HEADQUARTERS

Nestle SA/Avenue Nestle 55/CH-1800 Vevey, Switzerland.

Nestle USA/800 N. Brand Blvd./Glendale, Calif. 91203/Phone: (818) 549-6000.

PERSONNEL, BRANDS, AGENCIES

NESTLE USA: 800 N. Brand Blvd./Glendale, Calif. 91203/Phone: (818) 549-6000. Joe M. Weller, chmn-ceo; Allan H. Stefl, vp-comms; Anne W. Fox, dir-adv.

Nestle USA-media buying: McCann-Erickson Worldwide, New York. George T. Hayes, director.

NESTLE BEVERAGE CO.: 345 Spear St./San Francisco, Calif. 94105/Phone: (415) 546-4600. Paul S. Miller, pres; Barry M. Reis, exec vp, SBU & Customer Platform; Tony R. Adamich, vp-mktg svcs.

CoffeeMate, Nestle Quik, Nescafe coffee, Nestea, Taster's Choice coffee: McCann-Erickson Worldwide, New York. Claire Roundal, sr vp-grp dir.

Hills Bros coffee, MJB coffee, Carnation Hot Cocoa: Cohen/Johnson, Los Angeles. Nancy Wirt, acct super; Kate Baker, mgmt super.

Juicy Juice, Kern's Nectars, Libby's Nectars: Publicis/Bloom, Dallas. Laura Black, sr principal-mgmt super.

NESTLE BRANDS FOODSERVICE CO.: 800 N. Brand Blvd./Glendale, Calif. 91203/Phone: (818) 549-6000. Frederick T. Hull, pres; Sam Lee, pres (FIS); Mike Mitchell, sr vp-gm, sls & beverage div; Jim Munyon, vp-gm, potato div; Richard H. Ramage, vp-gm, foods div; Tom Taber, vp-gm frozen foods div.

WINE WORLD ESTATES: 2000 Main St./St. Helena, Calif. 94574/Phone: (707) 963-7115. Walter T. Klenz, pres. James F. Tonjum, sr vp-sls & mktg; Janelle E. Thompson, vp-mktg.

NESTLE FOOD CO.: 800 N. Brand Blvd./Glendale, Calif. 91203/Phone: (818) 549-6000. Robert W. Schult, pres; Frank J. Arthofer, pres, Chocolate & Confections Co; Timothy G. Bruer, vp-gm, Culinary Div; James P. Gagliarducci, pres, Sunmark, Beich; Ernest L. Strapazon, vp-gm, Nutritional Prods Div; John L. McMennamin, vp-mktg svcs.

Carnation Instant Breakfast, Buncha Crunch, Nestle Crunch Bar, Libby's entrees, 100,000 Grand BarDailey & Associates, Los Angeles. Hildie Neuman, sr vp-grp mgmt super; Michelle Slavick, vp-acct super; Brad Doll, vp-acct super; Sarita Bahrgava, acct exec; Steffen Lipofsky, asst acct exec; Anne Brown, asst acct exec.

Carnation Follow-Up & Good Start infant formulas, Contadina canned pasta, sauce & culinary div, Nestle Sweet Success: McCann-Erickson Worldwide, Los Angeles. Hank Wasiak, exec vp McCann West; Diane Kuyoomjian, sr vp-grp acct dir; Ken Burke, acct exec, Contadina; Colleen Petoletti, acct exec, Carnation.

Butterfinger, Butterfinger BB's, 100,000 Grand Bar, Raisinets: Jordan, McGrath, Case & Taylor/West, Glendale, Calif. Kishari Sing, acct super.

Baby Ruth, Nips, Nestle Tollhouse Morsels, new prods: J. Walter Thompson USA, San Francisco. Scott Cathcart, mgmt super, all prods; Debbie deCordova, acct super, Baby Ruth, Nips, new products; Annie Dittmore, acct super, Nestle Tollhouse Morsels.

Sunline (Spree, SweeTARTS, Tangy Taffy, Tangy Bunnies, Tart n Tinys): Glennon Cos., St. Louis. Michelle McMahan, acct exec; Michele Fite, acct super.

FRISKIES PETCARE CO. (Nestle Food Co.): 800 N. Brand Blvd./Glendale, Calif. 91203/Phone: (818) 549-6797. John J. Harris, vp-gm; Thomas Buday, vp-mktg.

Friskies & Alpo canned & dry cat food, Fancy Feast cat food: McCann-Erickson Worldwide, Los Angeles. Diane Kuyoomjian, sr vp-grp acct dir; Bob Sutter, sr vp-acct grp dir, pet foods.

Friskies & Alpo canned & dry dog food, pet treats, Mighty Dog dog food: Dailey & Associates, Los Angeles. Larry Gelfond, vp-acct super; Sandy Aldrich, acct exec; Candace Rohr, acct coord.

NESTLE FROZEN, REFRIGERATED & ICE CREAM COS.: 30003 Bainbridge Road/Solon, Ohio 44139/Phone: (216) 349-5757. James L. Dintaman, pres; Edward A. Marra, exec vp-gm, Nestle Frozen Food Co.; Mark Sarvary, vp-mktg, Nestle Frozen Food Co.; Celeste DeArmas, sr vp-gm, Nestle Refrigerated Food Co.; Andrew Bradley, exec vp-gm, Nestle Ice Cream Co.

NESTLE FROZEN FOOD CO. (Nestle Frozen, Refrigerated & Ice Cream Cos.): 30003 Bainbridge Road/Solon, Ohio 44139/Phone: (216) 349-5757.

Stouffer's Lean Cuisine frozen entrees, Stouffer's Entrees, french bread frozen pizzas: Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York. Michele Kay, acct dir, Lean Cuisine; Dick Grinberg, acct dir, Stouffer's.

NESTLE REFRIGERATED FOOD CO. (Nestle Frozen, Refrigerated & Ice Cream Cos.): 30003 Bainbridge Road/Solon, Ohio 44139/Phone: (216) 349-5757.

Nestle refrigerated cookie dough, Contadina refrigerated pasta & sauces: McCann-Erickson Worldwide, Los Angeles. Diane Kuyoomjian, sr vp-grp acct dir; Arlene Nichols, vp-mgmt rep, refrigerated cookie dough.

NESTLE ICE CREAM CO. (Nestle Frozen, Refrigerated & Ice Cream Cos.): 30003 Bainbridge Road/Solon, Ohio 44139/Phone: (216) 349-5757.

Carnation ice cream, Drumstick sundae cones, Flintstones push-ups, Dole Fruit n Juice bars, Bon Bons ice cream nuggets, Crunch, Butterfinger ice cream novelties: Publicis/Bloom, Dallas. Laura Black, sr principal-mgmt super.

NESTLE FOREIGN TRADE CO.: 800 N. Brand Blvd/Glendale, Calif. 91203/Phone: (818) 549-6000. Christopher H. Lewis, pres. Thomas J. Halpin, dir-Specialty Foods.

Beringer, Chateau Souverain, Maison Deutz, Meridian, Napa Ridge: Publicis/Bloom, New York. Barry Silverstein, sr vp-grp mgmt super; Jane Schwartz, acct super.

COSMAIR: 575 Fifth Ave./New York, N.Y. 10017/Phone: (212) 818-1500. Guy Peyrelongue, pres-ceo; Tony Michaels, sr vp-creative & new prods; Joan F. Lasker, vp-corp pr.

Casting, Excellence, Colorvive & Permavive Technicare, Performing Preference hair coloring, Studio Line haircare prods; L'Oreal cosmetics; Drakkar Noir, Gloria Vanderbilt & Horizon fragrances: McCann-Erickson Worldwide, New York. Cosmetics/fragrances: Winton Sweum, mg rep; Pamela Korson, acct exec. Hair prods: Robert Montagnese, mg rep; Teresa Alpert, acct super; Lynn Pinkus, acct exec.

Lancome, Plenitude, Biotherm; Paloma Picasso, Minotaure, Anais Anais, Tresor and Giorgio Armani fragrances, L'Oreal Technique Professionale: Publicis/Bloom, New York. Robert Bloom, pres.

Ralph Lauren fragrances (Safari, Lauren, Polo, Polo Crest, Polo Sport): Carlson & Partners, New York. Sandra Carlson, pres; Ann Dodge, acct exec.

Redken (CAT haircare and Shades EQ hair color): TBWA Chiat/Day, New York. Mary Maroun, grp acct dir; Erica Schnall, acct exec.

PERRIER GROUP OF AMERICA: 777 W. Putnam Ave./Greenwich, Conn. 06830/Phone: (203) 531-4100. Jeff Caso, vp-mktg.

Arrowhead, Deer Park, Ice Mountain: Waring & LaRosa, New York. Gen Shore, acct mgmt super.

Perrier, Calistoga: Publicis/Bloom, New York. Fred Rhines, pres.

Poland Spring, Ozarka, Utopia, Zephyrhills: Lord Dentsu & Partners, New York. Scott Lackey, vp-mgmt super.

In this article:
Most Popular