PROFILING AMERICA'S BIGGEST AD SPENDERS;#13 WARNER-LAMBERT CO.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine12,752By top brand19941993% chg

Listerine mouthwash33,819SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales6,417U.S.19941993% chg

Sales2,954Division sales 1994HEADQUARTERS

Warner-Lambert Co./201 Tabor Road/Morris Plains, N.J. 07950/Phone: (201) 540-2000.

PERSONNEL, BRANDS, AGENCIES

AMERICAN CHICLE GROUP: 201 Tabor Road/Morris Plains, N.J. 07950/Phone: (201) 540-2000. John Craig, pres, American Chicle Grp.

Chiclets, Clorets, Halls Cough Drops Franchise, Ocean Spray Fruit Waves, Trident: J. Walter Thompson USA, New York. Melissa Murphy, sr ptnr-dir in charge.

Rolaids, Cognex DTC: S.U.N. Health-Core (div of WPP), New York. David Diamond, ptnr.

Bubblicious, Certs, Sugar-Free Certs, Sugar-Free Certs Mini-Mints, Dentyne, Sugar-Free Dentyne, Cinn-A-Burst, Mint-A-Burst, Celestial Seasonings Soothers: Bates USA, New York. Mark R. Morris, exec vp-mg dir.

WARNER WELLCOME CONSUMER HEALTHCARE: 201 Tabor Road/Morris Plains, N.J. 07950/Phone: (201) 540-2000. George Fotiades, pres-vp, Warner Wellcome USA; Morgan Morton, pres-vp, Shaving prods grp.

Anusol, Efferdent, e.p.t., Listerine (regular & cool mint) mouthwash, Listerine toothpaste, Lubriderm prods, Replens, Schick shaving prods, Tucks, Zantac OTC: J. Walter Thompson USA, New York. Melissa Murphy, sr ptnr-dir in charge.

Actifed, Benadryl oral, Benadryl topical, Caladryl, Neosporin, Nix, Sinutab, Sudafed, Zovirax: Bates Worldwide, New York. Mark R. Morris, exec vp-mg dir.

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