PROFILING AMERICA'S BIGGEST AD SPENDERS;#14 TOYOTA MOTOR CORP.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine 128,220By top brand19941993% chg

Toyota cars & trucks 374,533SALES & EARNINGS ($ in millions)Worldwide19951994% chg

Sales91,246HEADQUARTERS

Toyota Motor Sales USA/19001 S. Western Ave./Torrance, Calif. 90509/Phone: (310) 618-4000.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Toyota: Yale Gieszl, exec vp; J. Davis Illingworth, grp vp-Toyota div; Irv Miller, corp-adv & merch mgr; Jon Bucci, natl ad plng & media mgr; Joseph David, natl adv mgr-Toyota Deal Assoc; Greg Kitzens, natl adv mgr-small car; Beth Henning, adv mgr-large cars; Jim Farley, adv mgr. Lexus: Jim Press, sr vp-gm; Fred Arnow, natl mktg mgr GS/SC; Richard Anderman, natl mktg mgr LS/brand; Chris Conard, natl Lexus Dealer Assoc mgr; Marc Jurusz, sales mgr Lexus GS/SC; Steve Haag, sales mgr LS.

Toyota autos & trucks: Saatchi & Saatchi DFS/Pacific, Torrance, Calif. Joe Cronin, pres-ceo; Ian Beavis, exec vp-mgmt dir.

Lexus autos: Team One (Saatchi & Saatchi), El Segundo, Calif. Scott Gilbert, co-chmn-ceo; Skip Sullivan, sr vp-mgmt super; David Minkin, grp acct super.

Hispanic adv-Toyota & Lexus: Conill Advertising, Los Angeles. Jose Gonzalez, assoc client svcs; Carlos Arambula, assoc client svcs; Robyn Simburger, mg dir media comm.

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