PROFILING AMERICA'S BIGGEST AD SPENDERS;#15 GRAND METROPOLITAN

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine55,933By top brand19941993% chg

Burger King restaurants 203,451SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 11,746U.S.19941993% chg

Sales7,046Division sales 1994HEADQUARTERS

Grand Metropolitan/20 St. James Square/SW1Y4RR/ London, England.

Grand Metropolitan/200 S. Sixth St./Minneapolis, Minn. 55402/Phone: (612) 330-4966.

PERSONNEL, BRANDS, AGENCIES

BURGER KING CORP.: 17777 Old Cutler Road/Miami, Fla. 33157/Phone: (305) 378-7011. Paul Clayton, sr vp-ww mktg; Dennis Hitchmough, mgr-adv & promo.

Burger King brand identity, Burger King kids' mktg: Ammirati & Puris/Lintas, New York. Martin Puris, chmn-ceo-chief creative officer.

PILLSBURY: Pillsbury Center/200 S. Sixth St./Minneapolis, Minn. 55402/Phone: (612) 330-4966. Paul S. Walsh, ceo; Robert Hawthorne, pres-Pillsbury brands; Richard Lenny, pres-Specialty brands; Michael J. Paxton, pres, Haagen-Dazs; Camille Gibson, vp-mktg svcs; Greg Lincoln, brand comms dir; S. Paul Oliver, pres, Pillsbury Bakeries & Foodservice.

Pillsbury prepared dough prods, dessert & baking mixes, flour; Green Giant, Aunt Nellie's & Joan of Arc vegetable prods; Hungry Jack potatoes, pancakes & syrups; Totino's, Jeno's & Pappalo's pizza prods; Old El Paso Mexican foods; Progresso ready-to-serve soups and Italian specialty foods; Underwood canned meat spreads; B&M baked beans; Ac'cent flavor enhancer; Downyflake frozen breakfast items; Pet-Ritz frozen pie crusts; Aunt Fanny's & McMillin's bakery prods; Pet evaporated milk; Pillsbury Bakeries & Foodservice: Pillsbury, Rudi's foods, Roush prods: Leo Burnett USA, Chicago. John Miller, exec vp-client svcs dir.

Campbell Mithun Esty, Minneapolis. Steve Gordon, mgmt super.

Haagen-Dazs: Partners & Shevack, New York. Howard Courtemanche, acct dir; Ellen Rothstein, vp-mgmt super.

PEARLE: 2534 Royal Lane/Dallas, Texas 75229/Phone: (214) 277-5000. Susan Weiner, sr vp-brand mgmt.

Pearle Vision Centers: Bdcast: GSD&M, Austin, Texas. Keith Glenn, vp-acct super.

Print: MARC Advertising, Pittsburgh. Marilyn Nicholson, vp-mgmt super.

PADDINGTON CORP: One Parker Plaza/Fort Lee, N.J. 07024/Phone: (201) 592-5700. Richard Ambler, vp-mktg; Jaime Friedman, dir-value based mktg; Steve Clapp, grp brand dir; Ed Valle, brand mgr-J&B Rare & J&B Select; Tracey Ferry, assoc brand mgr-Knockando & J&B J.E.T.; Molly Lynch, assoc brand mgr-Campari; Lynn Norton, promo coord; Nick Nocca, grp brand dir; Helaine Harte, brand mgr-Romana Sambuca & Romana Black; Mike Griffin, brand mgr-Goldschlager; Francine Picudella, brand mgr-Rumple Minze; Scott Green, grp brand dir; Omer Malchin, brand mgr-Baileys & Baileys light; Teresa Zepeda, brand mgr-Sheridan's & Godet; Don Van Wart, grp brand dir; Patricia Quinn, brand mgr-Malibu & Malibu cocktails; James France, brand mgr-Di Saronno & Florio; Pascal Murphy, mktg analyst.

Bailey's Original Irish Cream, Bailey's Light, Emmets, Sheridan's, Romana Sambuca, Romana Black, Malibu: Lowe & Partners/SMS, New York. Steve Messenger.

J&B Rare, J&B Select, J.E.T., Di Saronno Amaretto, Rumple Minze, Goldschlager, Florio, Marsalas, Campari: Mullen Advertising, Wenham, Mass. Bruce Gold, vp, acct dir.

CARILLON IMPORTERS: 500 Frank W. Burr Blvd./Teaneck, N.J. 07666-6897/Phone: (201) 836-7799. Michel Roux, pres-ceo; Richard McEvoy, sr vp-sales & mktg; Ernie Capria, vp-mktg svcs; Trisha Barroll, vp-mktg comm.

Stolichnaya vodka, Stolichnaya Cristall vodka, Royalty vodka, Stolichnaya Ohranj vodka, Stolichnaya Limonnaya vodka, Stolichnaya Pertsovka vodka, Bombay gin, Bombay Sapphire Gin, Rhum Barboncourt, Perle de Brillet Liqueur, Fernet Branca, Piat D'Or wines: Margeotes/Fertitta & Partners, New York. Robert Manni, sr mgmt super.

HEUBLEIN INC.: 16 Munson Road/Farmington, Conn. 06034-0388/Phone: (203) 231-5000. Robert M. Furek, ceo; Bill Lilla, vp-mktg, Heublein Wines; Frederick LeDrew, exec vp-spirits; David Eickholt, pres-gm, Genesis div; Alan Weber, Ralph A. Hart, Steve Savino, John G. Martin, vps-mktg; Mike Jacobson, vp-mktg, Palace Brands.

Black Velvet Canadian whisky: Grybauska Beatrice, New York. Lea Boyar, vp-mgmt super.

Smirnoff vodka, Smirnoff Black: Lowe & Partners/SMS, New York. John Bowen, sr vp-mgmt super.

T.G.I.F. cocktails: Gaskell & Associates, Westport, Conn. Alan Shapiro, vp-creative svcs.

Blossom Hill: Account in review.

Finlandia vodka: Goodby, Silverstein & Partners, San Francisco. Thea Pearson, acct mgr.

Christian Bros. brandy: Waring & LaRosa, New York. Jen Shore, sr vp-mgmt svcs.

Jose Cuervo Tequila: Grybauskas Beatrice, New York. Barbara Warner, acct super. Lea Boyar, vp-mgmt super.

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