PROFILING AMERICA'S BIGGEST AD SPENDERS;#18 UNILEVER NV

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine90,924By top brand19941993% chg

Calvin Klein fragrances45,221SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales45,009North America19941993% chg

Sales8,976Division sales 1994HEADQUARTERS

Unilever/P.O. Box 760/3000 DK Rotterdam, Netherlands.

Unilever PLC/Unilever House/P.O. Box 68/London EC4P 4BQ, U.K.

Unilever U.S./390 Park Ave./New York, N.Y. 10022/Phone: (212) 888-1260.

PERSONNEL, BRANDS, AGENCIES

US CORPORATE: Joseph E. Campion, dir-media; John Lamson, assoc dir-media mgmt grp; Jean Marie Fish, Noreen Simmons, media mgrs; Irene Grieco, spot/magazine super; Diana Maiocco, Diane Johnson, network supers.

LEVER BROS: 390 Park Ave./New York, N.Y. 10022/Phone: (212) 688-6000. Charles Strauss, pres; Paul Garwood, vp-bus mgr, fabrics; John Rice, vp-bus mgr, personal wash & homecare; Randy Quinn, dir-personal wash; Carol Bishop, dir-homecare; Len Johnson, dir-Surf/Snuggle; Ken Saunders, dir-All/Wisk; Keith D. DeVault, sr vp-sales; Robert Schmitz, mktg rsch dir; Elizabeth C. Crehan, dir-promo svcs; Frank E. Gonda, dir-creative svcs.

All, Snuggle, Shield: Ammirati & Puris/Lintas, New York. Sue Escudero, vp-assoc media dir; Peter Acimovic, media super; Trish Levine, media plnr.

Dove, Surf, Final Touch: Ogilvy & Mather, New York. Cynthia Round, grp dir.

Sunlight, Caress: BBDO Worldwide, New York. Janet Presley, sr vp-acct dir; Jeff Fischler, vp-acct super; Lesley Bartlett, asst acct exec.

Wisk, Lever 2000: J. Walter Thompson USA, New York. Bill Gross, sr ptnr-mgmt dir; Adele Finaly, sr ptnr-acct dir; Jean Brown, Laura Lyons, acct supers.

Prof programs, medical: Sudler & Hennessey, New York. Wayne Traub, exec vp; Joellen Whelan, vp-acct super; Shelly Ludwick, acct super; Elizabeth Carlson, asst acct exec.

VAN DEN BERGH FOODS: 75 Merritt Blvd./Trumbull, Conn. 06611/Phone: (203) 381-3500. John Mueller, pres; Simon Rothon, exec vp-cons prods; Michael Bauer, vp, margarines; Bill Gentner, vp, sauces; Nina Riley, grp mkt mgr, Country Crock, Imperial; Linda Jackson Smith, grp mkt mgr, ICBINB, Promise; Paul Banas, grp mktg mgr, pasta sauces; Eric Siebert, grp mktg mgr; Joanne Ambrose, dir promo devel; Lynn Johnson, dir mkt rsch.

Mrs. Butterworth's syrups, pancake & waffle mixes: McCann-Erickson Worldwide, New York. Hank O'Brien, sr vp-grp dir.

Promise, I Can't Believe It's Not Butter!: McCann-Erickson Worldwide, New York. Linda Luca, sr vp-mgmt super.

Shedd's Country Crock spreads & cheese prods, Mrs. Filbert's margarine & salad prods: Stone & Simons, Southfield, Mich. Douglas Stone, vp-acct super.

Imperial margarine: Ammirati & Puris/Lintas, New York. Stephanie Becker, sr vp-mgmt super.

Foodservice: Esrock Advertising, Orland Park, Ill. Jack Coughlin, pres.

Bakery-frozen doughs, mixes: Marlin Co., Springfield, Mo. Dennis Marlin, pres.

Ragu sauces, Pizza Quick sauces, Adolph's tenderizers & marinades, Chicken Tonight: J. Walter Thompson USA, New York. Bill Gross, sr vp-mgmt dir.

THOMAS J. LIPTON CO.: 800 Sylvan Ave./Englewood Cliffs, N.J. 07632/Phone: (201) 567-8000.

Anthony L. Franke, vp-sls; Richard P. Kundrat, vp-food svcs & bottler div; Angelo LaMantia, vp-foods div; E. Russell Sherwood, vp-bev div; Stew Krentzman, dir-bev mktg; Scott Becker, dir-foods mktg; James Toole, dir-specl mkts; Joseph Russo, dir-mkt rsch; Carla S. Loffredo, mgr-media svcs.

Lipton beverages: J. Walter Thompson USA, New York. Bill Gross, sr ptnr-mgmt dir.

Lipton soups, side dishes, Wish-Bone salad dressing: Ammirati & Puris/Lintas, New York. Matt Crisci, exec vp-acct dir.

Foodservice: Warner, Bicking, Morris & Partners, New York. J.A. Morris, pres-mktg dir.

GOOD HUMOR-BREYERS ICE CREAM: 909 Packerland Dr./Green Bay, Wis. 54307/Phone: (414) 499-5151. Eric Walsh, pres; Max J. Ballard, sr vp-sls; Richard Newman, vp-mktg.

Packaged ice cream: Breyers, Sealtest; Ice cream novelities: Good Humor, Klondike, Popsicle: McCann-Erickson Worldwide, New York. Hank O'Brien, exec vp-grp dir.

LAWRY'S FOODS: 570 W. Ave 26/Los Angeles, Calif. 90065/Phone: (213) 225-2491. Thomas N. Fueling, pres-ceo; John M. Heil, vp-mktg.

Dailey & Associates, Los Angeles. Jeanne Case, acct dir.

CHESEBROUGH-POND'S USA: 33 Benedict Place/Greenwich, Conn. 06830/Phone: (203) 661-1000. Patrick Choel, pres-ceo; Natalie Danysh, vp-mktg, skincare; Bill Ecker, vp-mktg, health & beauty; Gary Fraser, category dir, oral care; Bill Littlefield, category dir, haircare; Kim Doyle, category dir, hand & body; David Cohen, category dir, facecare; Jean-Denis Voin, category dir, deodorant, toiletries; Laura Klauberg, dir-mktg & sls svcs.

Brut deodorant & fragrance, Power Stick, Lady Power Stick, Mentadent dental prods: Ammirati & Puris/Lintas, New York. Peter Leinroth, sr vp-mgmt super.

Vaseline Lip Therapy & petroleum jelly, Vaseline Intensive Care bath prods, lotion, suncare: McCann-Erickson Worldwide, New York. Audrey McConnell, sr vp-grp dir.

Pond's: Ogilvy & Mather, New York. Cynthia Round, exec grp dir.

Rave haircare prods, Q-tips: J. Walter Thompson USA, New York. Bill Gross, sr ptnr-mgmt dir.

ELIZABETH ARDEN INC.: 1345 Ave. of the Americas/New York, N.Y. 10105/Phone: (212) 261-1000. Peter W. England, pres-ceo; Joseph X. Spellman, exec vp-mktg devel & creative svcs; Victor Gaudet, exec vp-America; Ron Rolleston, exec vp-mktg; Victoria Connell, vp, Elizabeth Arden Portfolio; Clare A. Cain, vp, Amer fragrance portfolio; Thomas Moloney, vp, European fragrance portfolio & vp-global media & mkt rsch; Barbara Bank, global media dir; Maureen Haynes Starr, U.S. media dir; Susan Arnot Heaney, dir-pr.

Elizabeth Taylor's White Diamonds fragrances, Lagerfeld fragrances: In-house.

CALVIN KLEIN COSMETICS CO.: 725 Fifth Ave./New York, N.Y. 10022/Phone: (212) 759-8888. Paulanne Mancusco, pres-ceo; Sheila Hewett, vp-global mktg, marketplace strategic plng; Kathy Cullin, dir-global mktg; Stephanie Selig, brand leader, Obsession; Daniel Bethahmy, brand leader, Eternity.

CRK Advertising, New York. Sheila Hewett, vp-global mktg, marketplace strategic plng, creative design, adv & pr.

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