PROFILING AMERICA'S BIGGEST AD SPENDERS;#19 J.C. PENNEY CO.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine2,897By top brand19941993% chg

J.C. Penney stores 276,897SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 21,082Division sales 1994HEADQUARTERS

J.C. Penney Co./6501 Legacy Drive/Plano, Texas 75024-3698/Phone: (214) 431-1000.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: James E. Oesterreicher, vice chmn & ceo,

J.C. Penney stores & catalog: W. Barger Tygart, pres & coo; Donald D. Hoggatt, vp-dir mktg & visual comms; Dean Erickson, dir-mktg prod; Robert Cote Jr, dir-mktg & sls plng; Cathy Mills, vp & dir-co comms; James L. Hailey, pres-women's div; Marshall Beere, Lucinda C. Sapienza, Gerald L. Shores, vps-dirs merch, women's div; Donald F. Scaccia, vp-dir merch devel, women's div; J. Raymond Pierce, pres-men's div; Jack Fleischer, David E. Fulcomer, Mack M. Fleischer, vps-dirs merch, men's div; Joseph P. Sapienza, vp-dir merch devel, men's div; N. Tice Siegel, pres-children's and family shoes div; Andrew Cumming, vp-dir merch, children's div; Louis J. Lynn Jr., vp-dir shoe grp; Peter M. McGrath, vp-dir merch devel, children's div; Marilee J. Cumming, pres, home & leisure div; Nick B. King, Ralph W. LaRover, vps-dirs merch, home & leisure div; Kay E. Egan, vp-dir merch devel, home & leisure div.

J.C. Penney stores & prods: Temerlin McClain, Irving, Texas. Dennis Visich, exec dir-client svcs.

THRIFT DRUG: 615 Alpha Drive/Pittsburgh, Pa. 15238/Phone: (412) 963-6600. John Lesko, exec vp-mktg & info svcs; John Leibrick, ad mgr.

Thrift/Treasury/Kerr drugstores: Broadcast: Ketchum Advertising, Pittsburgh. Lynn Frohme, acct super. Lewis Advertising, N.C. Rachel Irving, acct super.

Print: Newspaper Service of America, Naperville, Ill. Jessie Solomon, acct mgr.

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