PROFILING AMERICA'S BIGGEST AD SPENDERS;#20 FEDERATED DEPARTMENT STORES

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine6,744By top brand19941993% chg

Macys stores 154,568SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales7,080Division sales 1994HEADQUARTERS

Federated Department Stores/7 W. Seventh St./Cincinnati, Ohio 45202/Phone: (513) 579-7000.

PERSONNEL, BRANDS, AGENCIES

MACY'S EAST/JORDAN MARSH: 151 W. 34th St./N.Y. 10001/Phone: (212) 695-4400. Harold Dahn, chmn-ceo; James Gray pres-coo; Carey Deacon, vp-sales promo & mktg; Ronnie Taffet, vp-dir pr. In-house.

MACY'S/BULLOCK'S: P.O. Box 7888/San Francisco, Calif. 94120/Phone: (415) 397-3333. John Budd, sr vp-mktg & sls promos; Kent Anderson, sr vp-adv & prod; Wayne Franks, vp-creative dir adv; Betty Krogh, vp-pr/special event prod; Bill Bigler, vp-fashion offices; Jake Jacobson, adm, digital prepress/print prod; Betsy Gilbert, adm, bdcast media; Mark Hamilton, dir-mktg; Kara Parsons, dir, newspaper. In-house.

BLOOMINGDALE'S: 1000 Third Ave./New York, N.Y. 10022/Phone: (212) 705-2000. Rick Savard, vp-bus mgmt & adv; John Funck, vp-creative. Wendy Levine, dir-media.

Bloomingdale's bdcst buying adv: Western International Media, New York. Virginia Daly, vp-acct svcs.

BURDINES: 22 E. Flagler St./Miami, Fla. 33131/Phone: (305) 835-5151. Carey Watson, sr vp-mktg; Jorge Lopez, vp-adv admin & prod; Ron Rodriguez, operating vp-special events & publicity; Gilbert Lorenzo, vp-sales support mgr; Richard Todaro, vp-creative.

In-house: 22 East Flagler, Miami. Carey Watson, sr vp-mktg.

RICH'S/LAZARUS/GOLDSMITH'S: 223 Perimeter Center Parkway/Atlanta, Ga. 30346/Phone: (404) 913-4000. Timothy L. Worchester, sr vp/dir-mktg; John Thomas, vp-creative dir; Alma Freedman, div vp-adv admin; Pat Stagner, dir-adv plng; Susan Hancock, div vp & dir-specl events; Bobbi Brooks, dir, mktg bus. In-house.

BON MARCHE: Third & Pine Sts./Seattle, Wash. 98181/Phone: (206) 506-7500. John Buller, sr vp-mktg & sales promo; Kevin Gardiner, vp-adv creative; Gary Yiatchos, vp-adv bus; Mark Gordon, photo studio dir; Garry Gilbert, print prod dir; Bev Davies, bdcast dir; Sue Sleeth, directmail & pre-print dir; Val Walser, div vp-opers, credit mktg; Mary Jean Stephens, special events dir.

In-house.

STERN'S: Bergen Mall/Route 4/Paramus, N.J. 07652/Phone: (201) 845-8400. Robert Cole, sr vp-mktg & sales promo; Virginia Terlemezian, adv dir; Linda Petersen, media dir; John Luciano, creative dir. In-house.

BROADWAY STORES: 3880 N. Mission Road/Los Angeles, Calif. 90031/Phone: (213) 227-2000.

Elayne Garafolo, exec vp-merch & mktg; Beth Siegel, sr vp-sls promo; Leanne Mattes, vp-sls promo admin; Scott Ferguson, vp-creative dir.

The Broadway, The Emporium, Weinstocks: In-house (creative). Scott Ferguson.

Time Buying Services, New York (bdcst media buying). Michael Dunne, vp-acct mgr.

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