PROFILING AMERICA'S BIGGEST AD SPENDERS;#21 AMERICAN HOME PRODUCTS CORP.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine34,699By top brand19941993% chg

Advil cold remedies 104,813SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales8,966U.S.19941993% chg

Sales5,908Division sales 1994HEADQUARTERS

American Home Products Corp./5 Giralda Farms/Madison, N.J. 07940/Phone: (201) 660-5000.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Corp media buying: John F. Murray Advertising (in-house). Richard Feldheim, pres; Marianne McArdle, sr vp-dir natl TV; Kathleen Margaritov, Kenneth Lagana, Patricia Johnson, vps-natl TV supers; Emma Salgado, vp-traffic; William Levengood, vp-dir computer opers; Ingrid Loeuis, vp-treasurer; Diane Lengel, vp-spot TV, Matthew Feinberg, dir-specl proj, Charles Greenberg, dir-prnt media buying.

WHITEHALL-ROBINS: 5 Giralda Farms/Madison, N.J. 07940/Phone: (201) 660-5000. Whitehall: Andrew Davis, sr vp-mktg; Steve Gootzeit, vp-grp dir; Bruce Lifka, asst vp-grp dir. Whitehall-Robins: J. Schmitt, sr vp-bus devel. Robins: Dennis O'Donnell, sr vp-mktg; Gary James, asst vp-grp dir; Valerie Caruso (Lederle Cons Health Prods), dir-grp prod.

Advil, Advil Cold & Sinus, Anbesol, Clearblue Easy, Clearplan Easy, Riopan (Whitehall), Dimetapp Adult & Pediatric (Robins): Young & Rubicam, New York. Leon Gamza, exec vp-acct mgmt dir.

Dristan products, Momentum, Preparation H (Whitehall): McCann-Erickson Worldwide, New York. George Biava, sr vp-grp dir.

Anacin, Aspirin-Free Anacin, Chapstick (Robins): Grey Advertising, New York, Herb Lieberman, exec vp-acct div.

Denorex, Primatene (Whitehall): Partners & Shevack, New York. Alan Yarnoff, exec vp-acct dir.

Compound W (Whitehall): Carrafiello-Diehl & Associates, Irvington, N.Y. Bob Morais, sr vp; Len Fiore, vp.

Centrum, Centrum Silver, Centrum Jr., Fibercon, Caltrate, Protegra (Lederle Cons Health Prods): Carrafiello-Diehl & Associates, Irvington, N.Y., Jim Friedman, sr vp-mgmt super.

Robitussin Cough Syrups, Robitussin Cough Drops, Robitussin LiquiGels (Robins): Lowe & Partners/SMS, New York. Lauren Fisher, exec vp-grp acct dir.

FORT DODGE LABORATORIES: 800 Fifth St. N.W./Fort Dodge, Iowa 50501/Phone: (515) 955-4600. Paul A. Brown, vp-mktg.

Brady Co., Menomonee Falls, Wis. Don Somers, sr vp.

Latorra, Paul & McCann, Syracuse, N.Y., Lou Latorra, pres.

AMERICAN HOME FOOD PRODUCTS: 5 Giralda Farms/Madison, N.J. 07940/Phone: (201) 660-5000. Stephen Van Tassel, sr vp-mktg; Margaret Rosser, adv dir.; Doug Rogers, sr vp-mktg; Patrick Stasolla, adv dir.

Chef Boyardee, Dennison's Chili, Ranch Style Beans, Pam, new prods: Young & Rubicam, New York. Leon Gamza, exec vp-acct mgmt dir.

Crunch 'n Munch, Wheatena, Maypo, Rotel, Polaner, Gulden's, Luck's Beans, Jiffy Pop, new prods: Warwick Baker & Fiore, New York. Wilder Baker, sr vp-grp acct dir.

Foodservice: Gordon Hanrahan, Chicago. Mary Ellen Hanrahan, ptnr.

SHERWOOD MEDICAL CO.: 1915 Olive St./St. Louis, Mo. 63103/Phone: (314) 621-7788. Robert C. Egan, exec vp-gm; Mike Kerper, adv-admin mgr.

In-house.

WYETH-AYERST LABORATORIES: 555 E. Lancaster Ave./St. Davids, Pa. 19087/Phone: (610) 971-5400. Robert Essner, pres; Joseph Beshel, vp-gm, instl prod; Michael S. Dey, vp-gm, ESI pharmaceutical; David A. Dodd, vp-gm, pharmaceutical prods; Nancy Lee Durst-Clementi, vp-new prods mktg; James B. Parsons, vp-gm, pediatric & cons healthcare; Joseph M. Mahady, vp-mktg & sales opers; Martin Meaney, vp-mktg comms (30 West Advertising).

Dosette, ESI Products, Infumorph, Pain Management, Sotradecol: Dorland, Sweeney & Jones, Philadelphia. Deborah Farley, vp-acct super.

Ativan injection: Harrison, Star, Wiener & Beitler, New York. Doug Levy, acct exec.

Premarin, Norplant System, Ismo, Verelan: Klemtner Advertising, New York. Gavin Scotti, Michael J. Trepicchio, sr acct mgrs.

Lodine, Normiflo, Triphasil, Tubex: Lally, McFarland & Pantello, New York. Michelle Astorino, Elizabeth Ellis, Joan Harmeyer, Mary Lynn Kargman, Joyce Lee, Paula Maier, Mary Pagnotta, acct execs.

Norplant System DTC, Premarin DTC: Rubin Ehrenthal & Associates, New York. Herb Ehrenthal, mgmt rep; Denise Guillet, vp prod, sr acct exec; Marianne Jasmine, acct exec.

Children's Advil, Donnagel, Effexor: Sudler & Hennessey, New York. Mark Merriman, sr vp, grp super; Nancy Morris, acct super; Jeffrey R. Negrin, sr vp, acct super; Susan McDogal, acct exec.

Alredase, AHPC Ethical Medica, Bonamil, Cerubidine, Cordarone, Cordarone IV, Cycrin, ESI Pharma, Family Ways, Flu Shield, Lo/Ovral, Managed Care, Nordette, Nursoy, Orudis, Oruvail, Quinidex, Sectral, SMA, Stuartnatal prods, Tenex, Trade Relations: In-house (30 West Advertising). Kirk Ayars, Paul Nalbandian, Greg Smalley, acct supers; Ann Diver, Melissa McNett, Debbie Pickett, acct execs.

AMERICAN CYANAMID CO.: One Cyanamid Plaza/Wayne, N.J. 07470/Phone: (201) 831-2000. Ben Bristol, mktg svcs mgr, Specialty Prods Div.

Consumer Lawn and Garden Products: Image Cons Concentrate herbicide, Andro fire ant insecticide, Mosquito Control Prods Grp (Abate): Dudnyk Advertising & PR, Horsham, Penn., Mary Kowalczyk, exec vp.

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