PROFILING AMERICA'S BIGGEST AD SPENDERS;# 21 U.S. GOVERNMENT/WASHINGTON.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine40,554By top brand19941993% chg

U.S. Postal Service52,081HEADQUARTERS

U.S. Government/Washington.

PERSONNEL, BRANDS, AGENCIES

DEPARTMENT OF DEFENSE: Office of the Undersecretary of Defense (P&R) (MPP) (AP)/The Pentagon, Room 2B271/Washington, D.C. 20301/Phone: (703) 695-5525. Dr. Wayne S. Sellman, dir-accession policy; Cmdr. Deborah Hirsh, deputy dir-adv & contracting officer's rep.

JOINT RECRUITING ADV PROGRAM: 1600 Wilson Blvd., Suite 400/Arlington, Va. 22209/Phone: (703) 696-6678. Lt. Col. Jill Bartholomew, dir-joint recruiting adv prog; Lt. Cmdr. Steve Hein, chief-adv opers; Lt. Joseph Douglas, adv prog mgr; 1st Lt. David Schmidt, adv prog mgr.

Joint Recruiting: Bates USA, New York. Mark Morris, exec vp-acct mgmt dir; Dan Merrick, exec vp-mgmt rep; Tony Minor, vp-acct super.

DEPARTMENT OF THE ARMY: Office of the Deputy Chief of Staff Personnel/Marketing & Advertising/Washington, D.C. 20310/Phone: (703) 695-1144. Sarah Lister, asst sec-Army manpower & reserve affairs; Maj. Gen. Larry R. Jordan, acting deputy chief of staff-personnel; Lt. Col. Wayne M. White, chief-mktg & adv, office of deputy chief of staff personnel.

U.S. ARMY RECRUITING COMMAND: Advertising & Public Affairs Office/Fort Knox, Ky. 40121-2726/Phone: (502) 624-0530. Maj. Gen. Kenneth W. Simpson, commanding general-U.S. Army Recruiting Command; Col. Karen N. Maguire, dir-adv & public affairs; Anthony Cilibertt, deputy dir-adv & public affairs.

U.S. ARMY RESERVE: Office of the Chief, Army Reserve/Washington, D.C. 20310/Phone: (703) 697-4144. Maj. Gen. Max Baratz, chief-U.S. Army Reserve; LTC James Nielson, chief-pub affairs.

U.S. ARMY ROTC CADET COMMAND: Marketing Office/Fort Monroe, Va. 23651/Phone: (804) 727-4600. Maj. Gen. James M. Lyle, commanding general-U.S. Army ROTC Cadet Command; Lt. Col. Ken Smith, dir-mktg & adv, pub affairs directorate.

U.S. Army, Army Reserve, Army ROTC: Young & Rubicam, New York. William Green, exec vp-mg dir.

Navy Recruiting Command/801 N. Randolph St./Arlington, Va. 22203/Phone: (703) 696-4959. Capt. Charles "Duke" Smith, dir-recruiting, adv dept; Candace Fryburger, dir-adv oper div.

BBDO Worldwide, New York. Dave Seal, sr vp-acct dir.

U.S. MARINE CORP.: Marine Corps Recruiting Command/2 Navy Annex/Washington, D.C. 20380-1775/Phone: (703) 614-2901. BGen. Jack W. Klimp, commanding general; Lt. Col. Robert E. Wilson, Jr., asst chief of staff-adv.

J. Walter Thompson USA, Atlanta. Chris Hall, sr vp-grp acct dir.

U.S. AIR FORCE: Air Force Recruiting Service/RSOM 550 D St. W., Suite 1/Randolph AFB, Texas 78150-4527/Phone: (210) 652-4701. BGen. Kurt B. Anderson, commander-Air Force recruiting svc; Col. Dennis J. Eplein, chief-opers div; Tim Talbert, chief-adv.

BJK&E Specialized Advertising, Dallas. David Evans, sr vp-mg dir; David Boyd, mgmt super.

U.S. AIR FORCE RESERVE: HQ AFRES RSA/64 Green St./Warner Robins, Ga. 31098-2606/Phone: (912) 327-0141. Col. David T. Richards, dir-recruiting; Lt. Col. E. Glenn Broadnax, chief-adv, resources & budget div; Chief Master Sgt. John N. Pitsenbarger, chief-adv branch.

Hameroff/Milenthal/Spence, Columbus, Ohio. Paula A. Spence, vice chmn; Dan Miller, mgmt super.

ARMY NATIONAL GUARD: NGB-ARP-R/111 S. George Mason Drive/Arlington, Va. 22204-1382/Phone: (703) 607-7160. Col. Thomas E. Taylor, chief-Army National Guard recruiting & retention div.

Bozell, Washington. Tom Previ, acct super.

AIR NATIONAL GUARD: ANGRC/DPR/3500 Fetchet Ave./Andrews AFB, MD. 20331-5157. Phone: (301 836-8407. Lt. Col. Joe Huden, chief-Air National Guard recruiting & retention div.

Bozell, Washington. Tom Previ, acct super.

TRANSPORTATION DEPARTMENT-COAST GUARD: U.S. Coast Guard Recruit Advertising/Commander MPC-rec-3/Director, USCG Recruiting Center/4200 Wilson Blvd., suite 450/Arlington, VA. 22203-1804/Phone: (703) 235-1064; P.O. Norwood, Jr., chief-recruiting div; Lt. Cmdr Steve Hein, dir-natl adv.

Bates USA, New York. Jeff Goodnow, acct exec.

U.S. POSTAL SERVICE: Office of Advertising/475 L'Enfant Plaza S.W., Room 5410/Washington, D.C. 20710-2011/Phone: (202) 268-3373. Marc Solnick, mgr-adv & promo.

Young & Rubicam, New York. Mark Messing, grp dir.

AMTRAK: 60 Massachusetts Ave. N.E./Washington, D.C. 20002/Phone: (202) 906-2030. Robert K. Wehrmann, vp-mktg & sls; S. Robert Herring, sr dir-natl mktg.

DDB Needham Worldwide, New York. Ken Kaess, exec vp-mg ptnr.

U.S. MINT: 633 Third St. N.W./Washington, D.C. 20220/Phone: (202) 874-6400. David Pickens, assoc dir-mktg.

American Eagle Gold & Silver Coins: Kaufman & Associates, Washington. Sunny Besterman, acct super.

Special Olympics World Games Silver Dollar, 1995 Civil War Battlefield Commemorative Coins: RTCdirect, Washington. Jeffrey D. Ross, Carol Dodds, ptnrs.

1995-96 Coins of the Atlanta Centennial Olympic Games: GCI Advertising & Public Relations, New York. Lynn Schwartz, sr vp.

HOUSING AND URBAN DEVELOPMENT: 451 Seventh St. S.W., Room 9170/Washington, D.C. 20410/Phone: (202) 708-1832. Richard Bradley, govt technical rep (responsible for adv & mktg prog).

BBDO South, Atlanta. Jim Garrison, acct dir.

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