PROFILING AMERICA'S BIGGEST AD SPENDERS;#23 SONY CORP.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine75,300By top brand19941993% chg

Columbia movie/CD club 209,040SALES & EARNINGS ($ in millions)Worldwide19951994% chg

Sales 44,758U.S.19951994% chg

Sales 13,541Division sales 1995HEADQUARTERS

Sony Corp./P.O. Box 5100/Tokyo International/Tokyo 100-31/Japan.

Sony Corp. of America/9 W. 57th St./New York, N.Y. 10019-2791/Phone: (212) 371-5800.

PERSONNEL, BRANDS, AGENCIES

SONY ELECTRONICS: One Sony Drive/Park Ridge, N.J. 07656/Phone: (201) 930-1000. Patrick Flaherty, sr vp-mktg svcs; Cons Prods Grp: Richard Johnson, dir-adv; Bus & Prof Grp/Recording Media Grp/Computer Prods Grp/Personal Info Grp/Wireless Prods Grp: John Roberts, dir adv; Donn Bennett, dir-promos & bus affairs; Donna Campanella, dir-media, John Heenan, dir-interactive media.

Sony consumer prods: Lowe & Partners/SMS, New York. Bruce Kelly, exec vp-grp dir.

Sony bus & prof prods, Sony Recording Media prods: Hill, Holliday, Connors, Cosmopulos, Boston. Terry Carleton, sr vp-grp dir.

Sony Computer prods: Winkler McManus, San Francisco. Tom Henry, sr vp-dir bus devel.

SONY PICTURES ENTERTAINMENT (Sony Software Corp.): 10202 W. Washington Blvd./Culver City, Calif. 90232/Phone: (310) 280-8000. Columbia Tri-Star Motion Picture Companies: Sidney Ganis, pres-ww mktg; Duncan Clark, exec vp-ww mktg; Mark Shmuger, exec vp-ww mktg; John Butkovich, sr vp-media adv; Joseph Foley, sr vp-mktg.

Columbia TriStar Motion Picture Companies, Columbia TriStar Home Video: McCann-Erickson Worldwide, Los Angeles. Cheryl Lodiger, sr vp-mgmt rep.

SONY RETAIL ENTERTAINMENT (Sony Theaters): 711 5th Ave./New York, N.Y. 10022/Phone (212) 833-6143. Mark Pascucci, vp-adv & publicity; John Monsport, dir-adv; Pam Henning, dir-publicity.

AM Entertainment, New York. Reggie Morrisson, gm.

Ryan Drossman Partners, New York. Matt Ryan, ceo.

SONY MUSIC ENTERTAINMENT (Sony Software Corp.): 550 Madison Ave./New York, N.Y. 10022-3211/Phone: (212) 833-8000. Sony Music Distribution: Tom McGuinness, sr vp-mktg. Sony Music: Arnold Levine, sr vp-creative svcs; Carolee Shepard, vp-adv/creative svcs. Columbia Records: Jay Krugman, vp-mktg, East Coast; Peter Fletcher, vp-prod mktg, West Coast; Julie Borchard, vp-intl mktg; Epic Records: Dan Beck, sr vp-mktg/artistic devel; Steve Einczig, vp mktg/artistic devel, West Coast; Lisa Kramer, vp-intl mktg; Sony Classical USA: Gilbert Hetherwick, sr vp-mktg. TriStar Music Grp: Howard Gabriel, vp-gm.

Columbia Records, Epic Records Group, Sony Classical, Sony Wonder, TriStar Music Group: Gotham Advertising (in-house), Yvonne Ericson, vp-media.

SONY ELECTRONIC PUBLISHING (Sony Software Corp.): 711 Fifth Ave./New York, N.Y. 10022/Phone: (212) 833-6800. Peter Dille, dir-mktg comms.

Sony Imagesoft & Sony Electronic Publishing: Cliff Freeman & Partners, New York. Cliff Freeman, chmn-exec creative dir.

COLUMBIA HOUSE CO.: (joint venture of Sony Music Entertainment and Time Warner): 1221 Ave. of the Americas/New York, N.Y. 10020-1090/Phone: (212) 596-2000. Sharon Kuroki, exec vp, Music Club mktg; Linda Andersen, vp adv-music mktg; Brian Wood, exec vp-Columbia House Video; Richard Capossela, vp-Video Club adv; Harry Elias, vp-Columbia House Video Library.

Columbia House, Columbia House Video Club, Columbia House Video Library, Columbia House Music Club: Wunderman Cato Johnson, New York. Adrienne Wax, mg super-grp dir.

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