PROFILING AMERICA'S BIGGEST AD SPENDERS;#24 ANHEUSER-BUSCH COS.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine8,406By top brand19941993% chg

Budweiser beer 203,463SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 12,054U.S.19941993% chg

SalesNADivision sales 1994HEADQUARTERS

Anheuser-Busch Cos./One Busch Place/St. Louis, Mo. 63118/Phone: (314) 577-2000.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: August A. Busch III, chmn-pres; John Jacob, exec vp-chief comms officer; Francine Katz, vp-cons awareness & educ; Jesus Rangel, vp-corp relations; Wayman Smith, vp-corp affairs; Steve LeResche, dir-pub comms & corp adv.

Hispanic: KJN & Associates, San Antonio, Texas. Kathy Sosa, pres.

African-American: Caroline Jones Advertising, New York. Angela Spears, vp-acct mgmt.

Consumer awareness adv: DDB Needham Worldwide, Chicago. John Greening, sr vp-mg ptnr.

ANHEUSER-BUSCH INC: One Busch Place/St. Louis, Mo. 63118/Phone: (314) 577-2000. August A. Busch IV, vp-brand mgmt; Tony Ponturo, vp-corp media & sports mktg; Peter McLoughlin, grp dir-corp media; Robin Braig, grp dir-sports mktg; Mike Owens, vp-geographic & entertainment mktg; Bob Lachky, vp-Budweiser brands; Mike Brooks, dir-Budweiser brand mktg; Jim Schumacker, dir-Bud Light brand mktg; Mike LaBroad, sr brand mgr-Bud Ice & Bud Ice Light; Bill McNulty, vp-Michelob family, O'Doul's, Natural Light, Natural Pilsner, King Cobra; Carol Kelleher, sr brand mgr-Michelob Golden Draft, Michelob Golden Draft Light; Tim Schoen, sr brand mgr-Michelob, Michelob Light, Michelob Amber Bock, Michelob Dry, Red Wolf; Bill Braun, vp-Busch Family, O'Doul's, Natural Light, Natural Pilsner, King Cobra; David English, sr brand mgr-Busch, Busch Light; Bill Ellis, brand mgr, N. Amer Category; Prevost Foushee, sr brand mgr, Natural Light, Natural Pilsner, King Cobra, Michelob Malt; Gregg Billmeyer, dir-new prods; Manny Flores, dir-ethnic & contemporary mktg.

Budweiser, Bud Ice, Bud Ice Light, Bud Light, Bud Dry: DDB Needham Worldwide, Chicago. John Greening, sr vp-mg ptnr; Steve Jackson, grp acct dir.

Michelob, Michelob Light, Michelob Dry, Michelob Golden Draft, Michelob Golden Draft Light, Red Wolf, Elk Mountain: Glennon Cos., St. Louis. Dave Campbell, acct super.

Busch, Busch Light: Agencies assigned by project.

O'Douls: Schupp Co., St. Louis. Mark Schupp, pres.

Busch NA: Heater-Easdon, Boston; Bill Heater, Don Easdon, ptnrs.

King Cobra, Michelob Malt, Bud Light (African-American): Equinox Advertising, Chicago. Stuart Rankin, Bernie Washington, Bill Daniel, ptnrs; Stephen Baker, acct exec.

Budweiser, Michelob, Red Wolf (Hispanic): Castor Advertising, New York. Gino Pacheco, vp-mktg.

Bud Ice, Bud Light (Hispanic): Sosa, Bromley, Aguilar, Noble & Assoc. Mario Aguilar, sr acct exec.

O'Doul's (Hispanic): Lopito, Puerto Rico.

ANHEUSER-BUSCH INTERNATIONAL: One Busch Place/St. Louis, Mo. 63118/Phone: (314) 577-2000. Steve Burrows, pres-coo; Fred Wolter, dir-mktg.

BUSCH ENTERTAINMENT: One Busch Place/St. Louis, Mo. 63118/Phone: (314) 577-2000. Christopher Shea, vp-mktg; Barry Thigpen, dir-adv; Linda Pester, dir-strategic plng, mktg team; Susan Busch Transou, dir-comm mktg team; Elizabeth Vasey, dir-pr; Joe Couceiro, dir-sls promos & ptnrshps mktg team; Bill Borger, dir-ptnrshp mktg.

Busch Gardens, Sea World of Florida, Sea World of Ohio, Water Country U.S.A., Adventure Island, Sesame Place: DDB Needham Worldwide, Chicago. David Beals, sr vp-grp acct dir.

Busch Creative Svcs Corp, Erin Ahern, acct mngr.

Sea World of California, Sea World of Texas: GSD&M, Austin, Texas. Steve Braasch, vp-mktg, acct dir.

Busch Creative Svcs Corp, Erin Ahern, acct mngr.

EAGLE SNACKS: 231 S. Bemiston/Ste. 600/St. Louis, Missouri 63105/Phone: (314) 877-8700. Dan R. Keller, vp-sls; Jim Sebo, vp-mktg.

Eagle potato chips, tortilla chips, honey roasted nuts & pretzels, salsa bean dip, Cap Cod Snacks: Glennon Cos., St. Louis. Michele Fite, Bob Cuneo, teams leaders.

ST. LOUIS CARDINALS BASEBALL CLUB: 250 Stadium Plaza/St. Louis, Mo. 63102/Phone: (314) 421-3060. Mark Lamping, pres; Marty Hendin, vp-mktg; Dan Farrell, gr dir-bdcast, mktg dept.

St. Louis Cardinals: Print: Waylon Co., St. Louis. Jim Palumbo, acct super.

Radio-TV: Bud Sports, St. Louis, Steve Uline, dir.

Media: In-house

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