PROFILING AMERICA'S BIGGEST AD SPENDERS;#25 HONDA MOTOR CO. LTD.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine62,986By top brand19941993% chg

Honda cars & trucks 232,577SALES & EARNINGS ($ in millions)Worldwide19951994% chg

Sales 44,389Division sales 1995

HEADQUARTERS

Honda Motor Co. Ltd./211 Minami-Aoyama/Minato-Ku Tokyo 107 Japan.

American Honda Motor Co./1919 Torrance Blvd./Torrance, Calif. 90501-2746/Phone: (310) 783-2000.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Honda autos: Thomas Elliott, exec vp; Dick Colliver, sr vp.-Acura: Richard Thomas, exec vp; Eric Conn, sr auto adv mgr. Honda Motorcycle: John Petas, sr vp; Ray Blank, asst vp-opers; Wayne Toyota, natl adv mgr.

Honda autos: Rubin Postaer & Associates, Santa Monica, Calif. Chuck Valentine, sr vp-grp acct dir.

Hispanic mktg: La Agencia de Orci, Los Angeles. Roberto Orci, sr vp.

African-American mktg: Muse Cordero Chen, Los Angeles. Lisa Wright, acct exec.

Acura autos: Ketchum Advertising, Los Angeles. Craig Mathiesen, pres.

Honda motorcycles, scooters, ATVs: Dailey & Assoc., Los Angeles. Dean Thompson, vp-mgmt super.

HONDA POWER EQUIPMENT: 4475 River Green Pkwy/Duluth, Ga. 30136/Phone: (404) 497-6000. Shoichi Tanaka, sr vp; Wade Terry, vp; John Lally, adv mgr. In-house.

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