PROFILING AMERICA'S BIGGEST AD SPENDERS;#25 WAL-MART STORES

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine8,416By top brand19941993% chg

Wal-Mart stores 126,735SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 82,494HEADQUARTERS

Wal-Mart Stores/702 S.W. Eighth St./Bentonville, Ark. 72716/Phone: (501) 273-4000.

PERSONNEL, BRANDS, AGENCIES

CORPORATE Wal-Mart: Paul Higham, sr vp-mktg; Jan Mauldin, dir print prodn; Randy Parker, dir special events; Jacki Kelley, dir bdcast media; Bob McCurry, dir store signing; Shirley Fortune, dir signing prodn; Jacque Blankenship, dir adv control; Sam's Clubs: Barbara Brown, vp mktg.

Wal-Mart, Sam's Clubs: Bernstein-Rein Advertising, Kansas City, Mo. Skip Rein, exec vp.

GSD&M, Austin, Texas. Tom Breedlove, acct dir.

African-American adv: E. Morris Communications, Chicago. Jackie McCauley, vp-acct mgmt; Pepper Miller, acct mgr.

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