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PROFILING AMERICA'S BIGGEST AD SPENDERS;#27 MCI COMMUNICATIONS CORP.

Published on .

Corp.U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine13,042By top brand19941993% chg

MCI telephone svcs 325,366SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 13,338HEADQUARTERS

MCI Communications Corp./1801 Pennsylvania Ave. N.W./Washington, D.C. 20006/Phone: (202) 872-1600.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Bert C. Roberts Jr., chmn-ceo, MCI Communications Corp; Gerald H. Taylor, pres-coo, MCI Communications Corp; Timothy F. Price, pres-coo, MCI Telecommunications (this division encompasses all business and cons prods, mktg & adv); Angela Dunlap, pres-mktg, MCI Telecommunications; John Donoghue, vp-mktg & adv, MCI Telecommunications, William Pate, dir-adv, MCI Telecommunications.

network/MCI, Friends & Family, MCI Connections, Proof Posititve, WorldPhone, 1-800-Collect, International: Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York. Bob Schmetterer, ptnr; Tom Messner, ptnr; Joanne Tilove, vp-bus acct mgr; Dennis Glennon, vp-cons acct mgr.

Hispanic adv: La Agencia de Orci & Asociados, Los Angeles. Roberto Orci, pres.

Asian adv: Info Pacific Communications Corp, New York. John Steere, pres.

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