PROFILING AMERICA'S BIGGEST AD SPENDERS;#28 VIACOM

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine9,442

By top brand19941993% chg

Paramount pictures 156,262SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 10,122U.S.19941993% chg

SalesNADivision sales 1994

HEADQUARTERS

Viacom/1515 Broadway/New York, N.Y. 10036/Phone: (212) 258-6000.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Carl Folta, sr vp-corp relations.

PARAMOUNT PICTURES CORP: 5555 Melrose Ave./Los Angeles, Calif. 90038/Phone: (213) 956-5000.

MOTION PICTURE GROUP: 5555 Melrose Ave./Los Angeles, Calif. 90038/Phone: (213) 956-5000. Jonathan Dolgen, chmn, Viacom Entertainment Group; Sherry Lansing, chmn, Motion Picture grp; Arthur Cohen, pres, ww-mktg; Tom Campanella, exec vp, natl adv & promo; Nancy Goliger, exec vp mktg-creative affairs; Cheryl Boone Isaacs, exec vp ww-publicity; Lucia Sudovico, exec vp, creative-adv; Bryan Allen, sr vp, creative adv; Jim Gibbons, sr vp, creative adv; Leslie Pound, sr vp, intl mktg; Susan Wrenn, sr vp, media-dir; Paul Fleck, dir-mktg svcs.

Motion picture grp: Ogilvy & Mather, New York. Alan Orlick, sr vp-assoc. media dir.

HOME VIDEO: 5555 Melrose Ave./Los Angeles, Calif. 90038/Phone: (213) 956-5000. Hollace Brown, sr vp-adv & sales promo; Lynn O'Leary, vp-adv.

Home video: In-house. (5555 Advertising)

(media buying) Ogilvy & Mather, Los Angeles. Ron Reilly, sr vp-exec media dir.

TELEVISION GROUP: 5555 Melrose Ave./Los Angeles, Calif. 90038/Phone: (213) 956-5000. Kerry McCluggage, chmn. Meryl Cohen, pres-mktg; John Wentworth, sr vp-media rel, TVG.

Domestic TV: Jacobs & Gerber, Los Angeles. Paul Roome, acct exec.

Network TV: Cimarron/Bacon/O'Brien, Hollywood. Jeffrey Bacon, ptnr-cr dir; Linda Brady Turner, vp-dir of mktg, TV & home video.

SIMON & SCHUSTER: 1230 Ave. of the Americas/New York, N.Y. 10020/Phone (212) 698-7000. Jonathan Newcomb, pres-ceo; Michael Selleck vp-dir mktg,

Trade div; Pamela Sabin, adv & promo dir, Pocket books div.

Simon & Schuster Trade Div: In-house.

Pocket Books div, Prentice Hall General Reference: Franklin Spear, New York. Robert DiNardi, vp-acct exec.

Silver Burdett Ginn: Eileen Myles, mktg svcs mgr. In-house.

Modern Curriculum Press: Project basis only.

PARAMOUNT PARKS: 8720 Red Oak Blvd., Ste. 315/Charlotte, N.C. 28217/Phone: (704) 525-5250. Senn V. Moses, sr vp mktg, Paramount Parks; Barbara Schaetz, vp-mktg, Paramount Parks; Brett Petit, vp-mktg, Paramount's Carowinds; Mary Ann Powell, vp-mktg, Paramount's Great America; Dan Hough, vp-mktg, Paramount's Kings Dominion; Sally Derrick, vp-mktg, Paramount's King's Island; Scott McConnell, vp-mktg, Paramount Canada's Wonderland.

Corporate, Paramount's Carowinds, Paramount's Kings Dominion, Paramount's Kings Island, Paramount's Great America: Saatchi & Saatchi Advertising, New York. Michael Jeary, ceo.

Paramount Canada's Wonderland: DMB&B, Toronto. Barbara Smith, sr vp-grp acct dir.

MTV NETWORKS: 1515 Broadway/New York, N.Y. 10036/Phone: (212) 258-8000. Thomas E. Freston, chmn-ceo; Geraldine Laybourne, vice chmn; Leslie Leventman, sr vp-creative svcs & specl events; Juli Davidson, creative dir-new bus; Carole Robinson, sr vp-comms. MTV: Judith McGrath, pres; Howard Handler, sr vp-mktg & promo; John Shea, sr vp-ad trade mktg; Abby Terkuhle, sr vp, on-air creative & animation; Jeffrey Keyton, vp, off-air creative; David Cohn, vp-cons mktg; Peter Danielsen, vp-affiliate mktg; Carole Robinson, sr vp, press relations. Nickelodeon/Nick at Nite: Geraldine Laybourne, pres; Jeff Dunn, exec vp; Rich Cronin, exec vp-gm, Nick at Nite; Scott Webb, sr vp-creative dir; Larry Jones, vp-mktg, Nick at Nite; Pam van der Lee, vp-promo mktg; Tom Harbeck, vp-cons mktg, creative dir; Lisa Judson, vp-ACME Creative Group; Anne Kreamer, sr vp-cons prods; Pamela Guyot, vp-cons prods mktg; Lisa Marks, vp-mktg, licensed prods; Scott Davis, exec vp-network opers, gm-Nickelodeon; Howard Smith, vp-mktg, Nickelodeon; Elizabeth Noyer, sr vp-comms. VH-1: John Sykes, pres; Barry Kluger, sr vp-media & network relations; Lisa Jordan, vp-affiliate mktg; Bo Overlock, dir-mktg & promo.

MTV, Nickelodeon/Nick at Nite: In-house.

VH-1: Fallon McElligott Berlin, New York. Andy Berlin, chmn.

SHOWTIME NETWORKS: 1633 Broadway/New York, N.Y. 10019/Phone: (212) 708-1600. Matthew Blank, chmn-ceo; Mark Greenberg, sr vp-mktg; Susan Ginsberg, vp-dir mktg; Karen Ticktin, vp-adv/comm; Dick Maul vp affiliate mktg; Gina Goldberg, vp telemktg.

Showtime, The Movie Channel, FLIX, Sundance Film Channel: Young & Rubicam, New York. John Partilla, mgmt super.

Direct: Wunderman Cato Johnson, New York. Jennifer Wilson, acct super; Rachel Meyer, acct exec.

NOTE

Viacom financial returns are pro forma, treating the recent merger of Paramount Communications and Blockbuster Entertainment Corp. and the sale of Madison Square Garden as if they had occurred two years ago. Division sales do not include the acquisitions.

VIACOM INTERACTIVE MEDIA: 1515 Broadway/New York, N.Y. 10036/Phone: (212) 258-6000. Edward D. Horowitz, chmn-ceo; Betsy Vorce, sr vp-comms. Viacom New Media: Michele DiLorenzo, pres; Roberta Jacobs, senior vp, sales & mktng; Stephen Gass, senior vp, prod dev. Viacom Interactive Services: Geoffrey Darby, pres., Viacom Interactive Services; Bob Meyers, senior vp, strat planning & bus dev.

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