PROFILING AMERICA'S BIGGEST AD SPENDERS;#29 RJR NABISCO

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine54,780By top brand19941993% chg

Nabisco cookies & snacks 109,374SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 15,366U.S.19941993% chg

Sales 11,144Division sales 1994HEADQUARTERS

RJR Nabisco/1301 Ave. of the Americas/New York, N.Y. 10019-6013/Phone: (212) 258-5600.

PERSONNEL, BRANDS, AGENCIES

R.J. REYNOLDS TOBACCO CO.: 401 N. Main St./P.O. Box 2959/Winston-Salem, N.C. 27102/Phone: (910) 741-5000. Lynn J. Beasley, sr vp, Winston/Camel/Salem; Clifton Pennell, vp-Savings Brands/Vantage/Now/More.

Winston, Winston Select, Camel: Mezzina/Brown, New York. John Mezzina, chmn & exec creative dir; Bill Brown, pres.

Doral, Magna, Sterling, Century: Coyne Beahm, Colfax, N.C. Roger Beahm, pres.

More, Now, Salem, Vantage: Trone Advertising, Greensboro, N.C. Lee Trone, pres.

Sports Mktg Enterprises: Long Haymes Carr Lintas, Winston-Salem, N.C. Bill Lathrope, acct super.

R.J. REYNOLDS TOBACCO INTERNATIONAL: 401 N. Main St./P.O. Box 2959/Winston-Salem, N.C. 27102/Phone: (910) 741-5000. Janis Fulton Smith, dir-media relations.

Camel, Salem: McCann-Erickson Worldwide, New York. Peter Hamilton, exec-vp, ww acct-dir.

Winston: Lintas Worldwide, New York. Spencer Plavoukos, pres.

NABISCO INC.: 7 Sylvan Way/Parsippany, N.J. 07054/Phone: (201) 682-5000. Robert Springer, sr dir-adv svcs; Louis Rubinacci, dir-media svcs; Beth McMorrow, dir-commercial prodn; Liz Wrenn-Adams, dir-promo svcs.

NABISCO BISCUIT CO. (Nabisco Inc.): 100 DeForest Ave., P.O. Box 1911/East Hanover, N.J. 07936/Phone: (201) 503-2000. Raymond J. Verdon, pres; Jerry Noonan, sr vp-mktg.

Crackers: McCann-Erickson Worldwide, New York. Mike Mainthow, sr vp-grp dir.

Cookies: FCB/Leber Katz Partners, New York. Colleen Gowl, exec vp-grp mgmt dir.

SPECIALTY PRODUCTS CO. (Nabisco Inc.): 7 Sylvan Way/Parsippany, N.J. 07054/Phone: (201) 682-5000. J. Robert Hall, pres; Pat Fiorello, mg dir-sauces, condiments, Ortega; Roger Wagner, mg dir-pet snacks; Lawrence Benders, mg dir-hot cereals & integrated mktg; John Ypma, mg dir-desserts & regional brands; Brian Colin, dir-bus devel.

A-1 Steak Sauce, Grey Poupon mustards, Ortega Mexican foods, College Inn: Lowe & Partners/SMS, New York. Nancy McNally, exec vp-acct mgmt.

Cereals, desserts, Milk Bone dog biscuits: FCB/Leber Katz Partners, New York. Colleen Gowl, exec vp-grp mgmt dir.

FLEISCHMANN'S COMPANY (Nabisco Inc): 7 Sylvan Way/Parsippany, N.J. 07054/Phone: (201) 682-5000. Kenneth Romanzi, vp-gm; James Goldman, dir-mktg.

Fleischmann's margarines and spreads, Fleischmann's Move Over Butter, Blue Bonnet margarines and spreads, Fleischmann's Egg Beaters: FCB/Leber Katz Partners, New York. Colleen Gowl, exec vp-grp mgmt dir.

PLANTERS CO. & LIFESAVERS CO. (Nabisco Inc): 1100 Reynolds Blvd./Winston-Salem, N.C. 27102/Phone: (910) 774-6000. John C. Mitchell, pres, Planters & LifeSavers Cos.; Sharon Fordham, vp-gm, LifeSavers, Sandy Putnam, vp-gm, Planters;

Planters nuts & snacks, BreathSavers mints, Carefree Sugarless Gum, LifeSavers candy, LifeSavers Gummi Savers, LifeSavers Holes, Stickfree Gum: FCB/Leber Katz Partners, New York. Robert Hirsch, sr exec vp-dir client svcs.

Bubble Yum, Fruit Stripe Gum: Long Haymes Carr Lintas, Winston-Salem, N.C. Steve Zades, exec vp-dir acct svcs.

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