PROFILING AMERICA'S BIGGEST AD SPENDERS;#3 GENERAL MOTORS CORP.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine 379,459By top brand19941993% chg

Chevrolet cars & trucks 419,970SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales154,951U.S.19941993% chg

Sales122,387Division sales 1994HEADQUARTERS

General Motors Corp./3044 W. Grand Blvd./Detroit, Mich. 48202/Phone: (313) 556-5000.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Vincent Barabba, gm, strategic decision center.

NORTH AMERICAN OPERATIONS: 30400 Mound Rd./Warren, Mich. 48090-9015/Phone: (313) 556-5000. Philip Guarascio, vp-mktg & adv; Michael Browner, exec dir-media oper; Knox Ramsey, exec dir-regional mktg; Luana Floccuzio, dir-adv; Patrick Kemp, genl dir, mktg opers; Elizabeth Lazar, dir-media opers; Denny Bolen, mgr-adv; Kevin Thompson, dir-mktg.

D'Arcy Masius Benton & Bowles, Bloomfield Hills, Mich. Ronald Monchak, mg dir.

N*W Ayer & Partners, Detroit. Dannielle Colliver, pres.

Mingo Group, New York. Samuel Chisholm, pres.

Campbell-Ewald, Warren, Mich. Richard O'Connor, chmn.

McCann-Erickson Worldwide, New York. Sean Fitzpatrick, vice-chmn.

GM Mediaworks: Marc Goldstein, exec vp & mg dir-natl bdcast media; Karen Ritchie, exec vp & mg dir-natl print media.

GM credit card (blue): McCann-Erickson Worldwide, New York. Gary Klein, acct exec.

(gold): D'Arcy Masius Benton & Bowles, Bloomfield Hills, Mich. Jean Vernor, acct super.

Calif mktg initiative: D'Arcy Masius Benton & Bowles, Los Angeles. Ron Boyd, vp-mgmt super.

BUICK MOTOR DIV.: 902 E. Hamilton Ave./Flint, Mich. 48550/Phone: (810) 236-5000. Edward Mertz, vp-gm; Robert E. Coletta, genl sls & svcs mgr; Michael J. O'Malley, gm-mktg; Jay Qualman Jr., genl dir-adv & mktg.

McCann-Erickson Worldwide, Troy, Mich. Richard A. Hill, exec vp-gm.

CADILLAC MOTOR CAR DIV.: 30009 Van Dyke Ave./Warren, Mich. 48090-4025/Phone: (810) 556-5000. John Grettenberger, vp-gm; Peter Gerosa, gm-sales & svcs; Peter Levin, dir-adv; Jay True, mgr-adv.

D'Arcy Masius Benton & Bowles, Bloomfield Hills, Mich. Alexander Morton III, exec vp-mgmt super.

CHEVROLET MOTOR DIV.: 30007 Van Dyke Ave./Warren, Mich. 48090-9065/Phone: (313) 556-5000. J.C. Perkins, gm; Ron Sobrero, gm-sales & svcs; Jeffrey Hurlbert, gm-mktg; Kurt Ritter, mktg mgr-trucks; Steve McAvoy, mktg mgr-pass car; Bill Ames, mgr-area mktg East; Ron Daniels, mgr-area mktg West; James Jandasek, mgr-passenger car adv; Mac Whisner, mgr-truck adv.

Campbell-Ewald, Warren, Mich. Anthony Hopp, exec vp-acct dir.

EDS: 5400 Legacy Drive/Plano, Texas 75024-3199/Phone: (214) 604-6000. Barry Sullivan, bus devel vp; Gail Rigler, mktg dir; Bruce Odza, adv dir; Randy Denosowicz, corp adv mgr; LaWanda Burrell, adv proj mgr.

Agency in review.

GENERAL MOTORS ACCEPTANCE CORP.: 3044 W. Grand Blvd./Detroit, Mich. 48202/Phone: (313) 556-5000. John Rines, pres; John Gibson, exec vp-N. Amer Opers; Terrence Sullivan, vp-corp comm.

Campbell-Ewald, Warren, Mich. Gerry Golinske, acct super.

GENERAL MOTORS SERVICE PARTS OPERATIONS: 6060 W. Bristol Rd./Flint, Mich. 48554/Phone: (810) 635-5442. William J. Lovejoy, vp-gm; Leonard Decker, genl dir-sales svcs & mktg; Ken Robinson, dir-adv & sales promo.

GM Parts: D'Arcy Masius Benton & Bowles, Bloomfield Hills, Mich. John Greening, sr vp-mgmt super.

AC-Delco: Campbell-Ewald, Warren, Mich. Skip Drayton, sr vp-acct super.

GMAC MORTGAGE CORP.: 8360 Old York Road/Elkins Park, Pa. 19027/Phone: (215) 881-1000. R. Michael O'Brien, pres-ceo; Dennis Sheehan, cfo; Richard Gillespie, mg dir-mktg and corp comms.

Campbell-Ewald, Warren, Mich. Jerry Golinski, acct super.

GMC TRUCK DIV.: 31 E. Judson St./Pontiac, Mich. 48342-2230/Phone: (810) 456-5000. Roy S. Roberts, vp-gm GMC Truck Div; Frederick Cook, mgr-genl sls & svc; Ray Rota, gm-mktg; Eddie Messenger, mgr-cons influence.

McCann/SAS, Troy, Mich. Candace Robbins, gm.

HUGHES AIRCRAFT CO.: 7200 Hughes Terrace/P.O. Box 80028/Los Angeles, Calif. 90080-0028/Phone: (310) 568-7200. C. Michael Armstrong, chmn-ceo; Gareth Chang, sr vp-mktg intl; Lucius Gregg, vp-corp comms; Judy Hill-Engler, mgr-corp adv.

Hall Group, Los Angeles. Adrienne Hall, pres.

Bernard Hodes Advertising, Los Angeles. Steve Petersen, sr vp-branch mgr.

OLDSMOBILE DIV.: 920 Townsend St./Lansing, Mich. 48921/Phone: (517) 377-5000. John Rock, vp-gm; Bill Farmer, gm-sales & svcs; Steve Shannon, gm-mktg; Bill T. Nicholson, dir-cons mktg; Tom J. Jarvis, dir-strategic plng; Gerry Card, adv mgr; Bob C. Schaffer, sales promo mgr.

Leo Burnett USA, Chicago. Jim Thompson, sr vp.

PONTIAC DIV.: One Pontiac Plaza/Pontiac, Mich. 48340/Phone: (810) 857-5000. John Middlebrook, vp-gm; Elwood Schlesinger, gm-sales & svc; Lynn Myers, gm-mktg; Tom Conwell, sales promo mgr; Nancy Bennett, adv & cons mktg mgr.

D'Arcy Masius Benton & Bowles, Bloomfield Hills, Mich. O. Mark Gjovik, exec vp-grp acct dir.

SATURN CORP.: 1420 Stephenson Highway/Troy, Mich. 48007-7025/Phone: (810) 524-5000. Richard LeFauve, pres; Donald Hudler, vp-sales, svc & mktg; John Orth, dir-mktg svcs.

Hal Riney & Partners, San Francisco. Hal Riney, chmn-ceo.

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